Best practices 2024 for a sustainably highperforming sales force

Practical guide to understanding the future of mass consumption
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2024 Best Practices for High-Performing Sales Force

As a key player in the fast-moving consumer goods market, the presence of your brands in retail is indispensable, if not vital. Your field sales force operates daily in stores to maximize the impact of your products on shelves and to grow your market share.

This whitepaper highlights the means for sector managers to prioritize their actions and achieve their objectives, while optimizing their time in-store and delivering tangible value to retailers:

  • Why invest in sectorization?
  • How to adopt a solution specifically designed for FMCG sales forces?
  • How to improve visit preparation?
  • How to make time spent in-store more productive?