Retail sales force survey 2024: current situation and outlook for 2024

Practical guide to optimizing the mobility of your sales force
Our client’s logo:

State of play and prospects of retail sales forces 2024

As a player in the consumer goods market, the presence of your brands in mass distribution is essential, if not vital. Your field sales force acts daily in store to maximize the impact of your products on the shelf and develop your market share.

This white paper highlights Nomadia’s 2021 and 2023 surveys of national sales managers to identify the key issues facing companies in the sector :

  • Are the numbers down ?
  • More and more sales promoters ?
  • Plans of visit to evolve ?