OpenPharma
Transform the efficiency of your sales teams in the healthcare sector
Excellence in sales within the pharmaceutical industry today requires tools perfectly adapted to its regulatory constraints and specific business needs. With the rapid evolution of the healthcare market, changing models of access to medical professionals, and the challenges of regulatory compliance, pharmaceutical sales forces must reinvent their field approach. OpenPharma revolutionizes this process with a CRM platform specifically designed for healthcare professionals, combining commercial effectiveness with full compliance to industry regulations, transforming your medical representatives into true strategic partners for healthcare professionals.
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Operational excellence and maximized commercial impact
OpenPharma radically transforms the effectiveness of your pharmaceutical sales force. By optimizing targeting, frequency, and quality of each visit, you maximize the impact of your interactions with healthcare professionals. Our users typically experience a 15 to 20% increase in coverage of priority targets and a significant improvement in prescription indicators, solidifying their position in highly competitive markets.
Guaranteed regulatory compliance and risk management
Secure your commercial operations in an increasingly regulated environment. The native integration of transparency requirements, content validation, and documentation of interactions greatly simplifies your compliance processes. This regulatory rigor significantly reduces the risk of sanctions while easing the administrative burden related to compliance, allowing your teams to focus on their primary mission: providing high-quality medical information to healthcare professionals.
Agile adaptation to changes in the pharmaceutical market
Maintain your competitive edge in a constantly evolving industry. The platform’s flexibility allows you to quickly adapt your commercial strategies in response to changes in distribution channels. This strategic agility, combined with in-depth market insights through integrated analytics, enables you to anticipate trends and efficiently reposition your sales resources.
Enhanced management and quality interactions with a unified client view
With its 360° view of healthcare professionals, OpenPharma simplifies your team’s daily operations by centralizing all key data: visit history, orders, invoices, signatures, consolidated reports, and more. This holistic view enhances the relevance of every field interaction, improves coordination between departments, and facilitates more strategic management of your commercial activity.
The CRM dedicated to pharmaceutical laboratories
OpenPharma is the comprehensive CRM solution exclusively designed for the pharmaceutical sector and the healthcare industry, tailored to meet the specific needs of laboratories deploying field sales forces. This specialized platform combines advanced commercial features with regulatory compliance to optimize every aspect of medical visit activity, from strategic tour planning to the compliant documentation of interactions with healthcare professionals.
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Rapid adoption and evolving compliance
Available in cloud mode, OpenPharma integrates seamlessly into the IT ecosystem of pharmaceutical laboratories. Its sector-specific approach ensures immediate adoption by your field teams, maximizing tool uptake and return on investment. Its flexibility allows you to activate only the modules relevant to your strategy and adapt the solution to the ongoing evolution of national and international pharmaceutical regulations.
Key features
With OpenPharma, the CRM for the healthcare industry, boost the efficiency of your visits and strengthen your competitive edge!
Specialized CRM for the pharmaceutical industry
Benefit from a commercial tool perfectly suited to the specificities of the healthcare sector. The solution natively integrates the vocabulary, processes, and constraints unique to the pharmaceutical industry: management of medical specialties, classification of healthcare establishments, detailed profiles of healthcare professionals (HCPs), and much more. This sector-specific adaptation ensures immediate adoption by your teams and maximizes operational efficiency without the need for complex customization.
Optimized visit planning
Maximize the impact of each visit day with our intelligent planning module. The optimization algorithm analyzes the potential of each healthcare professional, visit history, and your commercial objectives to propose the most efficient visit schedules. By taking into account access constraints to healthcare establishments, doctors’ availability slots, and regulations limiting the frequency of visits, it ensures realistic and compliant planning.
Optimization, compliance, and connectivity at the heart of your operations
Designed to meet your specific business needs, OpenPharma integrates unique sector expertise. It helps you optimize your processes while ensuring full compliance with current regulatory standards. Seamless integration with your ERP ecosystem, data providers, logistics, and call centers ensures flawless connectivity with your strategic partners.
360° customer view to simplify your operations
OpenPharma provides a holistic approach to customer relationship management, tailored to the specifics of the pharmaceutical sector. With a 360° customer view, you have access to all essential data, including visit histories, orders, invoices, signatures, and consolidated sales reports for all profiles and networks. This unified view significantly simplifies your operations and enhances the quality of interactions.
Analytics and performance management
Effectively manage your sales activity with a clear, up-to-date view of your field performance. The specialized dashboards present key pharmaceutical industry indicators: coverage of priority targets, share of voice by establishment, market share progression by therapeutic area, return on investment from promotional activities. These sector-specific analyses allow you to continually optimize your influence strategy and the allocation of your sales resources.
What our clients say
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OpenPharma team Orliman
Orliman is a manufacturer and distributor of medical splints, leader in orthopedics in Spain. As part of its growth, and to develop its quality of service in supporting its customers, Orliman chose OpenPharma for its ability to manage multi-channel orders (direct and transfer orders) and multi-origin orders (field, customer service).
The Dietetic Network at Santé Verte: Natural Distribution
One year after equipping the Food Supplements and Nature and Care network, Santé Verte passes the Dietetic network under OpenPharma. Two OpenPharma Desk teams based in England support these two networks of more than 50 people in total.
Optimize your routes to increase profitability
Taking into account your business constraints and those of your clients allows you to obtain realistic and reliable route plans.
productivity increase
reliable routes
reduction in kilometers traveled
more customer visits
They’re optimizing their logistics with Nomadia!
Learn from their success stories.
The time savings are simply huge!
“As a user, the first benefit is undeniably the time savings.
The second is the increased relevance of the sectorizations proposed to the agencies.
It’s truly an easy-to-use tool that helps avoid mistakes”.
Ecommerce Manager at KraftHeinz
Le gain de temps est tout simplement énorme !
“En tant qu’utilisatrice, le premier bénéfice est incontestablement le gain de temps.
Le deuxième est le gain de pertinence des sectorisations proposées aux agences.
C’est vraiment un outil facile à utiliser qui évite des erreurs.”
Ecommerce Manager at KraftHeinz
Any questions left?
Find answers to the most frequently asked questions by our clients.
Why choose Nomadia?
Nomadia is the leading French publisher of SaaS Smart Mobility solutions, guiding more than 175,000 professionals in the field every day. Our solutions are easy to use and quick to roll out, and they guarantee a significant, immediate return on investment.
Combining the expertise of a software integrator / editor with that of a consulting firm, Nomadia’s teams provide you with customized support, from data consulting to the roll-out of mobile terminals. Moreover, our technical support is available 24 hours a day, seven days a week.
Who are Nomadia solutions designed for?
Nomadia solutions guide the digital transformation of all types of mobile professionals: traveling sales representatives, delivery drivers, technicians, auditors, healthcare personnel, diagnosticians, service providers, patrolmen, experts, and more.
From small- and medium-sized companies to large corporations, our solutions can be adapted to companies of any size and in any sector.
Can I try out Nomadia solutions?
Yes! Contact our team to get an evaluation version of the solution of your choice.
What does the Nomadia CSR commitment consist of?
As a company committed to the planet, Nomadia naturally asserts a strong CSR (Corporate Social Responsibility) approach. We integrate social, ecological and economic issues into everything we do.
By optimizing the mobility of mobile professionals, our solutions help improve our customers’ productivity, the well-being of their employees, and the impact of their businesses on the environment.
En optimisant la mobilité des professionnels itinérants, nos solutions participent à améliorer la productivité de nos clients, le bien-être de leurs collaborateurs et leur impact sur l’environnement.
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