Consumer Goods

Route optimization at points of sale

Each visit to a point of sale must be a moment dedicated to commercial performance. Prepare key indicators in advance (numeric distribution, coverage rate, out-of-stock rate, shelf share) and optimize your teams’ time on site. Move toward optimal sales performance management with Nomadia.

Maximize commercial performance

Gain efficiency and profitability by optimizing your sales routes, structuring your territories, and centralizing your data in a CRM tailored to the retail and hospitality sectors. The result: more meaningful visits, better field coverage, stronger negotiations, and easier strategic management.

Drive performance with the right metrics

Commercial performance isn’t measured solely by the number of visits. Frequency, duration, execution of annual plans, product listings, and promotion tracking are all key indicators for precise operational management. Centralizing this data helps to objectively assess results and quickly adjust field priorities.

Optimize territories

In the retail sector, every trip matters. Route optimization helps spend less time on the road and more time in-store by focusing on high-value visits. Combined with balanced territory planning, it ensures fair distribution of commercial efforts, supports goal achievement, and sustainably improves field coverage.

Improve Key Metrics

Discover how a well-suited CRM can boost your productivity and help optimise your sales performance indicators at points of sale.

coverage of the relevant territory

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visibility on national performance

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more time spent at the point of sale

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administrative or reporting work

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Functional Needs

Explore our specialized solutions for every aspect of route optimization

CRM dedicated to retail and hospitality

Upfront preparation of point-of-sale visits and real-time management of commercial performance to achieve revenue targets.

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Territory management

On-demand territory balancing to ensure optimal business coverage without productivity loss, aligned with your commercial objectives.

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Route optimization

Dynamic management and adjustment of schedules and routes to avoid wasted travel time and respond flexibly to urgent requests.

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What our clients say !

Join a community of professionals who already trust us.

"We provide FDJ agencies with a tailor-made portfolio optimisation service."

“We therefore decided to look for a specialised tool to help us carry out multi-criteria portfolio optimisation and balancing ‘on demand’, so we can respond quickly to the specific needs of each agency.”

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Anaïs Combes, Project Manager at FDJ

"A new approach whose philosophy can be summed up in three words: simplification, efficiency, time-saving."

“The solution was presented by members of the pilot team with such enthusiasm that by the end of the conference all the salespeople were eager to use it.”