What future for mass consumption?

As a player in the consumer packaged goods (CPG) market, your brand’s presence in mass retail is essential, if not vital. Your field sales force works daily in stores to maximize the impact of your products on the shelves and grow your market share.

This white paper gives you the keys to aligning with the latest consumer packaged goods (CPG) trends in 2024:

• How to align your sales force objectives with your company’s challenges;
• How to adjust your challenges based on economic developments and shifts in strategic priorities;