How to triumph in a constantly changing universe?
Practical Guide to Build and Sustain a Sales Force

Understanding how to optimize your sales force.
As a player in the fast-moving consumer goods market, the presence of your brands in retail is indispensable, if not vital. Your field sales force operates daily in stores to maximize the impact of your products on the shelves and grow your market share.
This white paper provides you with the keys to optimizing the mobility of your sales force:
- How to align your sales force objectives with your company’s challenges.
- How to structure and manage your teams to ensure optimal coverage of the territory.
- How to empower area managers to prioritize their actions and achieve their goals.