Danone Boosts Sales Performance with Nomadia Field Sales
A Global Leader in the Retail Industry
Danone, a world leader in dairy products, beverages, and specialized nutrition, stands as a key player in the fast-moving consumer goods (FMCG) sector. With a strong presence in major retail chains, the company faces critical challenges to stay competitive: boost sales performance, optimize in-store presence, and ensure product availability for consumers.
The Challenges of Field Sales in Retail
In a rapidly changing market with fierce competition, Danone’s national sales leadership must overcome several key challenges:
- Maximize the efficiency of field visits to retail stores
- Prioritize high-potential points of sale
- Increase sales coverage while optimizing costs
- Ensure perfect in-store execution (visibility, promotions, stock availability)
To meet these challenges, the sales teams need powerful tools that combine smart planning, mobile CRM, and real-time performance monitoring.
Why Danone Chose Nomadia Field Sales
Danone selected Nomadia Field Sales, the solution dedicated to field sales teams, to transform its commercial strategy and digitize its processes. This solution is specifically designed to meet the needs of FMCG players and retail operations.
With Nomadia, Danone benefits from an all-in-one platform that provides:
- AI-powered route and visit planning
- Mobile CRM for real-time data access
- Advanced sales performance analytics
- Seamless coordination between field teams and headquarters
A Solution to Drive Sales Performance
Nomadia Field Sales delivers a real sales performance booster for Danone’s field teams. Sales representatives can now:
- Prepare their visits in advance using accurate data
- Track objectives in real time and adjust priorities on the go
- Automate reporting tasks to save time and focus on selling
The result: a more efficient sales force, faster decision-making, and optimized field execution.
Key Benefits for National Sales Management
For the national sales leadership, adopting Nomadia Field Sales offers strategic benefits:
- Smarter allocation of sales resources with full visibility on field activities
- Centralized management of campaigns and promotions
- Improved sales KPIs, with accurate monitoring of goals and results
The solution also enhances collaboration between field teams and headquarters by streamlining communication and enabling instant data feedback.
Direct Impact on Retail and Customer Satisfaction
With Nomadia Field Sales, Danone strengthens its retail presence and ensures product availability on shelves. Sales reps are better equipped to negotiate, drive promotional visibility, and deliver an optimal in-store experience for customers.
Nomadia: A Strategic Partner for FMCG Leaders
Through innovative solutions like Nomadia Field Sales, Nomadia supports leading FMCG brands like Danone in their digital transformation. The goal: optimize sales performance, enhance customer engagement, and achieve sustainable growth in a competitive market.
By choosing Nomadia, Danone reaffirms its commitment to innovation and operational excellence.