Laïta digitalizes its sales force with Nomadia Field Sales
Laïta, a major player in the food industry seeking commercial efficiency
Presentation
Laïta, a European-scale dairy cooperative, markets a portfolio of strong dairy brands (Paysan Breton, Mamie Nova, Régilait…). Present in supermarkets, out-of-home catering, and the food industry, the company relies on a structured sales force distributed across the national territory.
Faced with increasingly complex distribution channels and high expectations for field responsiveness, Laïta decided to modernize the tools available to its sales teams. The goal: improve performance, better leverage customer data, and simplify daily operations for field sales representatives.
The solution: Nomadia Field Sales, a CRM designed for fast-moving consumer goods sales teams
To support this transformation, Laïta deployed Nomadia Field Sales, Nomadia’s CRM solution dedicated to field sales teams in the FMCG sector. Fully mobile, the solution gives sales representatives access to all essential information before, during, and after their visits: customer history, objectives, product assortment, shelf audits, order taking, merchandising, route planning, and more.
The tool stands out for its ease of use, robust offline mode, and features specifically tailored to the FMCG sector.
Results: greater visibility, faster responsiveness, stronger impact
Objectives & Benefits delivered by Nomadia Field Sales
Key figures
- Strengthen commercial impact - Better visit preparation, targeted in-store actions, and follow-up on commitments.
- Optimize field coverage - Intelligent route planning and integrated customer segmentation.
- Increase team productivity - Fewer administrative tasks, more time spent on sales activities.
- Provide unified management oversight - Consolidated view of field sales activity, customizable dashboards, and up-to-date KPIs.
Thanks to Nomadia Field Sales, Laïta’s sales teams can focus on customer relationships and growth drivers at the point of sale while providing management with a clear, real-time view of performance.
A strategic solution for National Sales Directors
By adopting a mobile CRM for the sales force, Laïta does more than digitalize its commercial process. It provides management with enhanced control, alignment between strategy and field execution, and measurable improvements in sales performance.
Nomadia Field Sales establishes itself as a lever for operational excellence in a constantly evolving sector.
What Laïta thinks about Nomadia Field Sales
“We greatly value Nomadia’s support, which is highly responsive. Together, we find fast solutions.”
Director