CPM France

CPM France Deploys Nomadia Field Sales for Its Supplemental Sales Teams

 

Context & Challenges 

 

CPM France, a recognized player in fast-moving consumer goods (FMCG) distribution, made the strategic decision to equip its supplemental sales forces with an efficient, mobile, retail-oriented CRM. The goal: increase field team effectiveness while providing National Sales Directors with a clear, uniform view of performance. 

 

The Solution: Nomadia Field Sales Management

 

Nomadia, a European SaaS provider, offers Nomadia Field Sales, a mobile application designed for traveling sales representatives. This solution covers the entire field sales cycle, including: 

 

  • Access to customer profiles 
  • Product catalogs 
  • Quotes and orders 
  • Planning and scheduling 
  • Onboard stock management 
  • Visit history and reports 
  • Mapped sales territories 
  • Multi-criteria search 
  • Touch signature 
  • Shelf space audits for merchandising 

 

Accessible via mobile, tablet, or desktop (iOS/Android), Nomadia Field Sales streamlines data entry, reduces errors from manual processes, and ensures a fast return on investment—up to +13% revenue growth and +40% conversion rate improvement. 

Added Value for CPM France and National Sales Directors

Key Challenges  How Nomadia Field Sales Helps 
Optimized Field Coverage Targeted planning and routes, more time with clients, fewer coverage gaps 
Simplified strategic management 360° customer view, scoring, perfect store, geomarketing, KPI reporting, real-time monitoring 
Enhanced field efficiency Shelf audits, precise merchandising, rapid entry of reports and orders 
Mobility without compromise Reliable offline mode, no network required, continuous access to field data 
Reduced Deployment Time Intuitive solution, fast adoption by mobile teams 

Results Achieved for CPM France

  • + 20 % de gains de productivité terrain

  • + 15 % de chiffre d’affaires généré

  • Réduction notable des temps improductifs et des déplacements non rentables

  • Données terrain centralisées, pour une prise de décision agile et éclairée


Conclusion

By adopting Nomadia Field Sales, CPM France provides National Sales Directors with a powerful tool to control and monitor the performance of their supplemental teams. Thanks to its mobile-friendly interface, CRM features tailored for field sales, and intelligent territory management, Nomadia transforms mobile selling into a driver of growth and competitiveness.