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Optimize your routes and maximize the efficiency of your field travel

Route optimization has become a strategic lever for competitiveness in any company managing field teams.

With constantly rising travel costs, increasing customer demands, and growing environmental concerns, optimizing every kilometer traveled is now both an economic and ecological necessity.
Companies that excel in this area achieve significant gains in productivity, customer satisfaction, and reduction of their carbon footprint.

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The need for route optimization

The consequences of poor optimization

Manually planning efficient routes is a logistical puzzle, even for the most experienced teams. The number of possible combinations increases exponentially with each additional stop, quickly making it impossible for the human brain to identify the truly optimal route. Once around ten stops are involved, the thousands of potential combinations exceed the analytical capacity of any human planner.

 

This mathematical complexity is further compounded by multiple operational constraints: time windows for visits, specific skills required from field staff, vehicle capacities, traffic restrictions, mandatory break times, and more. Without the right tools, planners are forced to rely on approximate solutions that may seem “good enough” but leave significant optimization potential untapped.

A structural problem that needs solving

Suboptimal route planning generates both direct and indirect costs—many of which are often underestimated. Every unnecessary kilometer means additional fuel expenses, unproductive working time, increased vehicle wear and tear, and avoidable CO2 emissions. In a context of rising fuel prices and a shortage of qualified personnel, these inefficiencies take a heavy toll on competitiveness.

 

Beyond operational costs, poorly optimized routes negatively impact the customer experience. Wide or missed service windows, accumulated delays throughout the day, and the inability to respond effectively to urgent requests gradually erode customer satisfaction—and ultimately damage your reputation in the market.

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The benefits of structured route optimization

Increased productivity and reduced operational costs

Algorithmic route optimization systematically identifies the most efficient routes—something impossible to achieve manually.

 

Companies that adopt these solutions typically see a 15–30% reduction in distance traveled, resulting in direct savings on fuel and driving time. This improved efficiency generally allows for more service visits to be completed with the same resources, thereby increasing the profitability of each working day.

réduction des coûts opérationnels
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Improved customer experience and responsiveness

Optimized routes enable more accurate and reliable appointment slots.

Accurate estimated arrival times, updated in real time, reduce uncertainty for your customers and help them better plan their day.

 

This enhanced reliability is a major competitive advantage in a market where expectations around punctuality continue to rise.

Reduced carbon footprint and enhanced CSR value

By minimizing distances traveled and optimizing loads, route optimization directly contributes to reducing your company’s CO2 emissions.

 

This reduction—typically in the range of 20 to 30% of transport-related emissions—is a strong asset for your CSR communication and can become a key differentiator for clients who are increasingly sensitive to environmental issues.

Réduction de l'empreinte carbone et valorisation RSE 

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