Fleury Michon Optimizes Its Sales Performance with Nomadia Field Sales
Context: A Regional, Family-Owned Mid-Sized Company Focused on Innovation
For five generations, Fleury Michon has been part of French households with high-quality products and strong brands. This family-owned, committed company stands out for its ability to innovate while staying true to its original values.
In a highly competitive market—where product availability, responsiveness, and quality customer relationships are key success factors—the National Sales Department of Fleury Michon faced a strategic challenge: modernize its CRM system to support growth and boost sales performance.
Project Challenges: A CRM at the Heart of Sales Strategy
To effectively manage its sales force, Fleury Michon needed a solution that was:
- Ergonomic and intuitive to encourage adoption by field teams.
- Flexible and highly customizable to ensure complete autonomy in evolving the system.
- Capable of optimizing route planning and improving sales productivity.
- Able to guarantee reliable data governance with impeccable quality and consistency.
- Scalable, ready to adapt to future needs, including innovative features such as Artificial Intelligence.
As Jean-Sébastien Bardet, CIO, explains:
“CRM has become essential for driving sales performance. We needed a modern tool, one that could adapt to our organization and ambitions.”
Why Nomadia Field Sales?
After evaluating several solutions on the market, Fleury Michon chose Nomadia Field Sales for several key reasons:
- A specialized CRM designed specifically for field sales forces—unlike generic tools that are often overly complex.
- An intuitive interface that facilitates quick adoption by sales reps.
- Advanced features to plan and prioritize visits, track objectives, and capture information in real time.
- Easy integration with the existing ecosystem while offering future-ready capabilities (AI, automation).
Juliette Montant, National Sales Director at Fleury Michon, sums it up:
“We were looking for a partner who could support us in transforming our information system and provide a solution that combines ease of use with powerful functionality. Nomadia met all our expectations.”
Project Approach: Speed, Quality, and Efficiency
The implementation of Nomadia Field Sales was carried out in a controlled manner, meeting deadlines, budgets, and quality requirements. Transitioning from the old system, which was deemed inadequate, was swift thanks to:
- A proven methodology that promoted gradual user adoption.
- Personalized support, with workshops to configure the solution based on business needs.
- Dedicated training to ensure smooth onboarding and maximize value from the start.
Result: A successful migration without major disruption to sales activities—and a high adoption rate among field teams.
Key Benefits for Fleury Michon: A CRM Serving Sales Performance
Enhanced Activity Management
With Nomadia Field Sales, Fleury Michon now has a clear, consolidated view of commercial performance. Managers can analyze results in real time, identify opportunities, and adjust priorities to maximize revenue.
Optimized Routes and Increased Productivity
The solution intelligently organizes visits, considering goals, priorities, and field constraints. The outcome: more efficient routes, less wasted time, and better coverage of strategic areas.
Better User Experience
The user-friendly interface and smooth navigation won over the field teams. Sales reps can now focus on their core mission—customer relationships and selling—rather than time-consuming administrative tasks.
A Future-Ready Solution
Fleury Michon is already exploring new features to further increase sales force efficiency, including AI integration for visit recommendations and prioritization.
As Jean-Sébastien Bardet concludes:
“Working with Nomadia has been a rewarding experience. We’ve successfully transformed our CRM into a true driver of sales performance while providing a tool that is both adapted to and appreciated by our teams.”
A Lasting Partnership with Nomadia
By choosing Nomadia Field Sales, Fleury Michon has taken a decisive step in digitizing its sales force. This success demonstrates Nomadia’s ability to support mid-sized companies and major brands in their commercial transformation—combining industry expertise with technological innovation.
Key Takeaways
- Nomadia Field Sales: A CRM designed for field sales teams, focused on performance and ease of use.
- Tangible benefits: Better planning, optimized routes, increased productivity, strategic oversight.
- A scalable solution: Ready for future technologies like Artificial Intelligence.
Let's Talk
Contact us to co-build your project. From ideation to implementation and team adoption, the Nomadia Field Sales team supports you every step of the way.