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Customer Story · Nomadia Field Sales
The Beers Family creates a virtuous digital sales cycle for its 23 reps across 3,600 points of sale with Nomadia Field Sales
A virtuous sales cycle powered by digital.
Everything is included for the sales reps.
In mass retail, craft beers play a tough game: aisles dominated by big brands, product listings negotiated visit by visit, section managers to be convinced with precise arguments. The Beers Family must rely on excellent, perfectly equipped and perfectly organised field sales reps — covering a network of 3,600 points of sale across France with just 23 people in the field.
The Beers Family sales force in numbers
The challenge: covering 3,600 POS with 23 reps in a fast-growing craft market
The Beers Family has established itself as a key player in the distribution of craft beers in mass retail. But succeeding in this market demands flawless field execution: shelf presence, listing negotiations, promotion management, stock rotation management — all missions that each sales rep must carry out with precision and consistency across their mass retail accounts.
To ensure this ambitious national coverage — 3,600 points of sale visited by 23 sales reps — the company needed a tool capable of structuring, optimising and digitalising the entire field sales cycle. That is the challenge Nomadia Field Sales has risen to.
The 4 major strengths of Nomadia Field Sales for The Beers Family
Advanced algorithms plan visits based on priorities, geographical constraints and objectives — every rep covers their territory optimally.
Interactions, orders, field feedback: everything is centralised in an intuitive CRM. Every rep arrives in-store with a complete view of the customer account.
Regional Directors and management have precise dashboards to steer activity and continuously adjust commercial strategy.
Accessible on smartphone or tablet, even in disconnected mode — the Beers Family rep is operational everywhere, in any mass retail environment.
Detailed benefits for The Beers Family
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23 sales reps covering 3,600 POS with precision and method
The ratio of 23 reps to 3,600 points of sale is demanding — it leaves no room for disorder in planning. Nomadia Field Sales enables The Beers Family to organise routes intelligently, prioritising POS by potential, ideal visit frequency and geographical proximity. Every rep optimises their time in the field — less driving, more high-value visits.
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The quality of interactions with mass retail accounts transformed
Arriving at a section manager's desk without information on their purchase history, current listings or stock rotation targets means arriving from a position of weakness. With Nomadia Field Sales, the Beers Family rep arrives prepared, informed and focused — with the data to argue, the objectives to steer the conversation and the tools to close on the spot. The quality of every interaction improves as a direct result.
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Order taking accelerated — directly from the aisle
The mobile order-taking feature built into Nomadia Field Sales enables Beers Family reps to enter orders directly in-store, in front of the section manager, and transmit them instantly. No more paper orders re-entered in the evening, no more data-entry errors, no more processing delays. The order is recorded, confirmed and processed in seconds.
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Unmatched responsiveness to the craft market's needs
The craft beer market moves fast: new products, promotional campaigns, seasonal variations, new competitors. Thanks to real-time tracking and the Nomadia Field Sales dashboards, The Beers Family's management and Regional Directors can immediately detect early warning signals — out-of-stock in a sector, declining presence in a banner, opportunity emerging in a region — and adjust field strategy without delay.
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A genuine digital ecosystem — "everything is included for the sales reps"
Julien Demulier's phrase — "everything is included for the sales reps" — sums up the ambition achieved: Nomadia Field Sales is not just another app on the rep's phone. It is the single tool that centralises route planning, customer data, objectives, order taking and reporting. A complete platform that creates a virtuous performance cycle — every visit enriches the system and improves the next one.
As Julien Demulier puts it, the strength of Nomadia Field Sales is in creating a complete digital ecosystem around the field rep — where each component feeds the others to generate ever-growing collective performance. By combining mobility, efficiency and granular data analysis, The Beers Family deploys a modern, agile and high-performing sales force across its 3,600 points of sale.
The Beers Family: a craft sales force transformed by digital
23 reps covering a dense network thanks to optimised routes — every point of sale visited at the right moment, with the right level of preparation.
Every visit enriches the CRM, improves the next route and refines management — a continuous improvement dynamic for The Beers Family.
Field signals detected in real time, strategy adjusted without delay — in a fast-evolving craft market, responsiveness is a decisive competitive advantage.
Build your own virtuous sales cycle — everything included for your reps, like The Beers Family across 3,600 points of sale.
Our consultants co-build your sales digitalisation project with you — from route planning to real-time analytics.
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