✦ Customer Story — Dual Solution

Customer Story · Territory Manager + TourSolver · Nomadia

Thiriet rethinks its entire delivery chain with Nomadia — from territory segmentation to frozen-food route optimisation

🧊 Home delivery of frozen foods 🗺️ Territory Manager + TourSolver 🌿 Decarbonisation — a strategic pillar

✦ The winning combination — unique in the Nomadia customer series

Thiriet is the only customer to deploy two Nomadia solutions simultaneously — and it is precisely this that makes its approach strategic

Step 1 — Structure

🗺️ Nomadia Territory Manager

Intelligent territory segmentation — create balanced zones, prioritise high-value areas, simulate organisational scenarios.

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Step 2 — Optimise

🚚 Nomadia TourSolver

Delivery route optimisation — build optimal schedules, reduce distances, adapt in real time to unexpected events.

🧊 Decades

Thiriet — the benchmark for frozen food home delivery for decades

🗺️ ×2

Nomadia solutions deployed simultaneously — unique in the customer series

🌿 CO₂ ↓

fleet decarbonisation — direct emissions reduction through optimisation

📊 Data

centralised, data-driven management of all field operations

🧊 ✦ Thiriet: France's benchmark for frozen food home delivery for decades

A premium service model based on a dense logistics network and an impeccable quality commitment at every delivery

Thiriet has established itself over decades as the reference point for the quality and freshness of frozen products delivered at home. Its model relies on a dense logistics network and a fleet of vehicles criss-crossing territories every day — with an uncompromising service standard at every delivery. Faced with rising logistics costs, environmental pressure and growing customer expectations, Thiriet made the strategic decision to transform its entire delivery chain in a data-driven way.

🧊 Frozen foods delivered at home 🚚 Dense national fleet ⭐ Premium service 🌿 Decarbonisation commitment

Thiriet's 4 strategic challenges

📏

Reduce kilometres driven Every kilometre avoided improves profitability and reduces carbon footprint — both an economic and an environmental imperative.

⚖️

Balance the workload across teams Avoid overloaded sectors and underserved areas — for better productivity and sustained team motivation.

🎯

Maximise coverage of high-value areas Focus resources on high-potential sectors (loyal customers, dense areas) without neglecting other territories.

⭐

Maintain premium service standards On-time delivery, flawless traceability, reliable communication — the service excellence that sets Thiriet apart in its market.

The winning combination: segment first, then optimise

Step 1 — Structure the territories

🗺️ Nomadia Territory Manager

Before optimising routes, structuring territories is essential. Nomadia Territory Manager enables Thiriet to build a coherent logistics architecture across its entire delivery network, taking into account customer density, commercial objectives and team workload.

⚖️ Balanced territories — workload and customer density harmonised across sectors

🎯 High-value areas prioritised — resources focused on strategic sectors

🔮 Scenario simulation — impact of choices assessed before deployment

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Step 2 — Optimise routes within defined territories

🚚 Nomadia TourSolver

Once territories are structured, TourSolver takes over to maximise the efficiency of every route. The solution integrates all the specific constraints of frozen food home delivery — customer time windows, loading time, drivers' working time regulations, refrigerated vehicle capacities — to generate optimal schedules continuously.

📅 Optimised schedules — time windows, loading, regulations, vehicle capacities all factored in

📏 Reduced distances — fewer kilometres, lower costs, lower CO₂

⚡ Real-time adaptation — disruptions managed without breakdown (absences, traffic, new orders)

🌿 🌿 Decarbonisation — a strategic lever, not a secondary benefit

How Thiriet accelerates its ecological transition through logistics optimisation

For Thiriet, reducing the fleet's carbon footprint is not a communications angle — it is a strategic imperative. By minimising the kilometres driven by each vehicle through Territory Manager and TourSolver, the company directly reduces its CO₂ emissions without any compromise on service quality. A concrete demonstration that economic performance and ecological transition can be pursued simultaneously.

📏

Km reduced

Route optimisation = fewer kilometres on the road

🚛

Fewer trucks

Better densification of existing routes

⛽

Fuel saved

Fewer km = lower direct consumption

💨

CO₂ reduced

Measurable fleet emissions reduction

The 5 concrete benefits for Thiriet

Centralised, data-driven management of the entire delivery chain
Thiriet now has a centralised, data-driven view of all its logistics operations — from territory segmentation right through to real-time driver tracking. Data flows up automatically, dashboards are continuously updated, and operational decisions are based on facts rather than experience-based guesswork. A fundamental qualitative leap for an operations function operating at national scale.
Better resource allocation — an end to imbalances between sectors
Before Territory Manager, certain sectors were structurally overloaded while others were underserved. Intelligent territory segmentation has rebalanced the workload across teams, improved their productivity and reduced the operational stress associated with activity peaks. Each delivery driver works on a coherent territory, scaled to their actual capacity.
Shorter, more efficient routes — logistics costs under control
Route optimisation by TourSolver enables Thiriet to deliver more in less time and with fewer kilometres. Every route is calculated to minimise unnecessary journeys while respecting all constraints — customer time windows, drivers' working time regulations, refrigerated vehicle capacities. The reduction in kilometres driven translates directly into savings on fuel and fleet maintenance.
Direct contribution to fleet decarbonisation
In a sector subject to growing environmental regulations and increasing stakeholder pressure, reducing the fleet's carbon footprint is a non-negotiable priority. The combined optimisation of territories and routes enables Thiriet to mechanically reduce its CO₂ emissions — every kilometre avoided means fewer grams of CO₂ in the atmosphere. A concrete, measurable and immediately actionable decarbonisation lever.
Optimised customer experience — on-time delivery and reliable communication
At the end of the logistics chain is the customer waiting for their frozen food delivery. Thanks to real-time tracking and the ability to adapt routes to unexpected events, Thiriet guarantees on-time delivery and reliable communication. When a delay is detected, the monitoring team can proactively communicate with the customer — turning a potential incident into proof of professionalism. A premium service that builds lasting loyalty.

📊 ✦ For Operations Directors: the Thiriet approach as a benchmark for territory-optimisation alignment

Why territory segmentation is the essential prerequisite for effective route optimisation

The Thiriet case perfectly illustrates why intelligent territory segmentation is the indispensable prerequisite for effective route optimisation. Optimising routes on poorly designed territories is like placing the right itineraries in the wrong architecture. By combining Territory Manager and TourSolver, Thiriet has rethought its logistics from the ground up — and now holds a lasting competitive advantage in a sector where every cent of logistics cost counts.

🎯 Territory segmentation first 🚚 Route optimisation next 📊 Data-driven continuously 🌿 Decarbonisation integrated