Customer Story · Nomadia Field Sales
Laïta digitalises its sales force across three distribution channels and gains commercial agility with Nomadia Field Sales
Laïta: consumer brands across three distribution universes simultaneously
The challenges: growing channel complexity and a demand for field agility
Laïta operates in a particularly demanding commercial environment: three distinct distribution channels, different commercial timelines, a national territory to cover and intense competition in each of its categories. Faced with this complexity, the company made the strategic decision to modernise the tools available to its sales teams — to improve performance, make better use of customer data and simplify the daily work of field reps.
Why Nomadia Field Sales — 3 differentiators that make the difference for Laïta
Intuitive interface quickly adopted by field teams — smooth onboarding whatever the rep's level of digital experience.
Fully functional without an internet connection — essential for reps visiting areas with limited mobile network coverage.
Shelf surveys, assortment tracking, merchandising, order taking: features purpose-built for consumer goods, not adapted from a generic tool.
In warehouses, cold storage areas and certain rural sectors, mobile network coverage can be non-existent or very weak. The robust offline mode of Nomadia Field Sales ensures that the Laïta rep can continue working normally — accessing customer information, entering shelf surveys and recording visits — even without a connection. Synchronisation happens automatically as soon as network coverage is restored.
Nomadia Field Sales supports the Laïta rep at every stage of their visit
- Complete customer history
- Visit objectives
- Target assortment & missed revenue
- Optimised schedule and route
- Active promotional leaflets
- Real-time shelf surveys
- Mobile order taking
- Commitment tracking
- Guided merchandising actions
- Offline mode if needed
- Simplified visit report
- KPIs updated for the NSD
- Data centralised for RMs
- Commitment follow-up
- Continuous performance analysis
Laïta's 4 objectives and the gains delivered by Nomadia Field Sales
Detailed benefits for Laïta
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A mobile CRM that follows the rep everywhere — including offline
The nature of field sales in dairy products brings specific constraints: visits to cold storage warehouses, rural areas with poor network coverage, a fast pace between appointments. The robust offline mode of Nomadia Field Sales ensures that the Laïta rep always has access to their data and can continue entering shelf surveys and orders in any situation — without ever losing information.
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Unified management across three channels with real-time data
Laïta's complexity — mass retail, food service and food manufacturing simultaneously — required a solution capable of centralising the commercial activity of these three channels in a single dashboard. Management now has a consolidated real-time view of all field performance, with filters to analyse each channel independently or in a global overview. An unprecedented strategic management capability for such a multi-channel organisation.
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Sales reps freed from administrative tasks — more time for selling
Simplifying the reps' daily work was a core objective for Laïta. By centralising all customer information, objectives, route plans and data-entry tools in Nomadia Field Sales, the company has significantly reduced the time spent on administrative tasks. Every minute saved translates directly into additional selling time — an extra visit, better preparation, a deeper customer relationship.
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A lasting partnership with highly responsive support
Laïta specifically highlights the responsiveness of Nomadia's support team: "We find fast solutions together." In a sector where commercial campaigns follow one another rapidly and needs evolve constantly, having a responsive technology partner is just as important as the quality of the solution itself. This testimonial illustrates the trust built between Laïta and Nomadia since deployment.
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Strategy and field execution perfectly aligned
One of the constant challenges for national sales directors in consumer goods is the alignment between the commercial strategy defined at head office and what actually happens on the shelf. Nomadia Field Sales enables Laïta to connect strategy directly to execution: priorities are communicated to reps in real time, field feedback feeds management decisions without delay, and every visit contributes to a shared, valuable history.
More visibility, more agility, more commercial impact
Mass retail, food service and food manufacturing centralised in a single tool — the Laïta sales force navigates between channels without switching solutions.
Operational anywhere — cold storage warehouses, rural areas, no-signal zones: the Laïta rep is never blocked.
Nomadia support praised for its responsiveness — fast solutions found in an ever-evolving sector.
The fully mobile field sales CRM — with robust offline mode and native mass retail features, like Laïta across its 3 channels.
Our consultants co-build your sales digitalisation project with you — mass retail, food service or multi-channel.
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