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JCDecaux places its trust in Nomadia, the leading provider of cartographic optimization technologies for professionals
Inventor of the concept of Street Furniture in 1964, the JCDecaux Group is the only worldwide player exclusively dedicated to outdoor communication. Its activities cover street furniture, large-format display and advertising in transportation networks.
JCDecaux key figures
JCDecaux’s needs: combining mapping and marketing data
The combination of mapping and marketing data is essential for an outdoor advertising company like JCDecaux. The required solution had to meet three main objectives:
Better manage and maintain the billboard network by viewing its assets clearly on a map.
Measure the impact of outdoor advertising nationwide through travel surveys and Affimétrie studies.
Identify strategic locations based on the mobility and places of residence of target audiences.
To optimize its sites and the communication campaigns delivered to clients, Nomadia Geoconcept provides JCDecaux’s geomarketing department with the Expert solution. It refines networks according to geographic, socio-demographic and behavioral targeting constraints.
Update existing structures and build new networks such as “Diva” or “Le Manager”.
Design targeting offers based on socio-economic categories, residential areas, tourist zones and more.
Nomadia Geoconcept Multiviewer enables dynamic client demonstrations for sales teams.
Multiviewer is deployed to around 170 sales representatives, including 150 in regional offices.
In parallel, JCDecaux sales teams use Nomadia Geoconcept Multiviewer, a mobile solution enabling dynamic demonstrations for clients. The solution is now deployed to around 170 sales representatives, including 150 in regional offices.
A winning, long-term partnership
The Nomadia Geoconcept solution is one of the marketing keys to building JCDecaux’s offering. Combining rapid deployment and ease of use with excellent map readability, Nomadia Geoconcept solutions continue to meet JCDecaux’s expectations.
Audience has become the key battleground. More than just billboards, JCDecaux now delivers qualified contacts to its clients by combining advertising assets, mapping data and audience intelligence.
Capabilities strengthened by Nomadia Geoconcept
- 1📈 Optimize every campaign
Select only the network advertising faces that reach the intended targets.
- 2💰 Increase asset profitability
Improve the profitability of each billboard asset through precise knowledge of its impact on targeted audiences.
- 3🚀 Develop new advertising formats
Test new generations of advertising formats on new targets and qualified geographic areas.
- 4🌍 Scale the partnership internationally
Building on the success of the partnership in France, JCDecaux also chose to deploy Nomadia Geoconcept solutions in Germany.
For many years, Nomadia Geoconcept has enabled JCDecaux’s Geomarketing and Sales departments to optimize campaigns, increase the profitability of advertising assets and develop new opportunities with qualified audiences.
Mapping and geomarketing data provide a detailed view of assets, territories and opportunities.
Audience mobility and residential patterns help build more relevant advertising networks.
Sales teams can demonstrate the value of campaigns and deliver more qualified contacts to clients.
The successful French partnership has been extended with deployment in Germany.
Discover Nomadia Geoconcept
Combine mapping, audience data and geomarketing intelligence to strengthen your network and campaigns.
Optimize your locations and audiences
Our experts help you identify strategic locations, target the right audiences and improve your commercial performance.
Nomadia helps outdoor-communication and service networks combine geography, marketing data and operational intelligence to make better decisions. Nomadia Geoconcept.
