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Customer Case · Nomadia Territory Manager
Daytona Optimizes Its Sales Territory Planning with Nomadia Territory Manager
Daytona, Expert in Field Sales Outsourcing
Daytona, a subsidiary of Cosine Group (Omnicom Group), is a sales outsourcing agency recognized for its field marketing operations. It provides sales animation, merchandising, supplementary sales force, and business intelligence services, primarily in the technology, beauty, and health sectors (pharmacies and pharmaceutical laboratories).
With more than 200 people dedicated to its clients, 95,300 point-of-sale visits per year and 4.4 million kilometers traveled, Daytona's operational performance depends directly on the quality of its territory planning. To meet this challenge, Daytona chose Nomadia Territory Manager.
The Challenge: Taking Back Control of Territory Planning Locally
- Dependency on an externalized tool: Daytona France was using a territory planning tool hosted by its parent company Cosine in England. Territories were prepared by English colleagues, with no visibility into the local specificities of each project.
- Lack of control over French geography: effective territory planning requires detailed local knowledge from the managers involved. Delegating this step abroad made territories less coherent and less well-adapted.
- Insufficient responsiveness on projects: not having direct access to the territory planning software created delays incompatible with client requirements and the need to respond quickly to tenders.
- Difficulty demonstrating ROI: without an integrated measurement tool, it was difficult to concretely show the gains in kilometers, overnight stays, or number of visits for each client mission.
Nomadia Territory Manager: Intelligent Territory Planning and Full Autonomy
After benchmarking several geomarketing solutions, Daytona selected Nomadia Territory Manager for its algorithmic power, proposal quality, flexibility, and geographic proximity to Nomadia. The solution is used daily by the Business Intelligence team, while all commercial divisions and the Marketing and Sales Director rely on it for every sales force tender response.
Automatic generation of the most optimal territory plan, combining geographic compactness and business statistical data (balanced revenue potential, equitable workload distribution).
Users can manually adjust territories based on their local knowledge to handle specificities unique to a particular activity or point of sale.
Takes into account the number of working days per rep, the number of possible daily visits, and place of residence to assign teams as close as possible to points of sale.
Step-by-step guided interface suited to all user profiles — from BI teams to sales directors — with no lengthy training required.
Quick adaptation in response to new client requirements or the addition of extra territories to broaden the scope of field teams.
The Marketing and Sales Director systematically relies on the tool for every sales force tender, backed by quantified, cartographic arguments.
The Results: A Concrete Case in the Pharmaceutical Sector
A Daytona client in the pharmaceutical sector wanted to optimize its territory planning to win new clients and improve productivity. The goal: move from 17 to 13 sales reps and from 1,700 to 1,400 pharmacies visited in one year, while maintaining an average of 4.3 visits per day. Thanks to Territory Manager, Daytona delivered a more concentrated territory plan, reducing travel and increasing useful time in pharmacies.
We are delighted with this collaboration with Nomadia. Since integrating the tool, it is now easier to prepare territory plans and we have gained in responsiveness on projects. We can also better demonstrate the ROI on the missions entrusted to us. It is a real asset for our clients.
The Benefits Experienced by Daytona
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Full Autonomy Over Territory Planning in France
Daytona now manages its territory planning projects end-to-end without depending on a foreign team. Local managers directly incorporate their field knowledge into the generated territories, delivering more coherent and faster results.
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Enhanced Responsiveness on Projects and Bids
Direct access to Territory Manager enables real-time responses to client requests and the preparation of well-argued territory plans for every sales force tender — supported by maps and data.
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Measurable Demonstration of Client ROI
Thanks to the quantified data produced by the tool (kilometers, overnight stays, visits), Daytona can concretely demonstrate the value of its missions and strengthen client trust on objective criteria.
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Improved Working Conditions for Sales Reps
More compact territories, built taking each rep's place of residence into account, reduce travel, overnight stays, and fatigue — a direct improvement in quality of working life that supports talent retention.
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Automated Campaign Targeting and Sizing
Territory Manager's targeting features allow Daytona to automatically define the number of contributors needed for each campaign and their ideal assignment zone, without manual calculation.
A Strategic Tool for Sales Outsourcing Agencies
For a Sales Director or a Business Intelligence Manager at an outsourcing agency, the quality of territory planning directly determines the profitability of contracts, client satisfaction, and field team performance. Territory Manager transforms a time-consuming and approximate task into an industrialized, replicable, and defensible process.
Mapped and quantified territory plans that make the difference in responses to clients and prospects.
Fewer overnight stays, fewer kilometers, more useful customer-facing time: a direct impact on mission margins.
Precise indicators (visits, revenue potential, workload) to steer and showcase every sales campaign.
Discover Nomadia Territory Manager
The territory planning and field sales optimization tool — like Daytona.
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