Carambar Boosts Its Sales Force with Nomadia Field Sales: An Agile and Structured CRM 

 

Carambar & Co: Context and Strategic Challenges

Carambar & Co, an iconic player in the confectionery market, is a brand beloved by millions of consumers in France and abroad. With a portfolio including legendary names such as Carambar, Krema, Lutti, La Pie Qui Chante, and Terry’s Chocolate Orange, the company operates in a highly competitive retail sector where in-store presence is critical. 

 

To meet distributors’ expectations, maximize product visibility, and ensure flawless retail execution, the National Sales Department must rely on a high-performing field sales force that is both efficient and well-organized. 

 

This is why Carambar & Co chose Nomadia Field Sales, the CRM specifically designed for sales forces, to structure, energize, and digitalize its commercial operations. 

Why Choose a Dedicated CRM for the Sales Force?

In the mass retail (GMS) environment, commercial success depends on multiple factors: 

  • Preparing in-store visits to maximize time and impact in the field 
  • Monitoring objectives and measuring sales performance for each representative 
  • Sharing real-time information between headquarters and field teams 

Generic CRM solutions often fail to address these specific business needs. This is why Carambar & Co opted for Nomadia Field Sales, a solution built for National Sales Departments and field sales teams operating in retail and GMS channels. 

The Tangible Benefits of Nomadia Field Sales for Carambar & Co

By implementing Nomadia Field Sales CRM, Carambar & Co achieved significant improvements in sales organization, agility, and efficiency. 

  1. Structuring and Harmonizing the Sales Force

Thanks to its intuitive interface and sales-focused features, Nomadia Field Sales has simplified daily operations for sales reps. Teams now have a single platform to plan visits, organize routes, and access all relevant customer and product data. 

  1. Gaining Agility and Operational Efficiency

The solution streamlines visit preparation, KPI tracking, and field data reporting. By centralizing all information, managers gain real-time visibility into activities, enabling quick adjustments to priorities and boosting responsiveness to commercial opportunities. 

  1. Connecting Headquarters and Field Teams

Nomadia Field Sales enhances collaboration among sales managers, regional heads, and field reps. Communication is seamless, directives are shared instantly, and objectives remain fully aligned with in-store execution strategies. 

  1. Improving User Experience and Team Adoption

A powerful tool only delivers value when fully adopted by its users. Carambar & Co emphasizes the user-friendliness and ease of use of Nomadia Field Sales, which accelerated adoption and engagement across the organization. 

Testimonial from Carambar’s Sales Leadership

According to Hélène Riboulleau, National Sales Director at Carambar & Co: 

 

“Agile, user-friendly, structured, connected. The best CRM rollout I’ve experienced in 23 years of career.” 

 

This statement perfectly illustrates the value of Nomadia Field Sales: a tool designed to meet business needs, deployed with agility, and embraced by teams thanks to its ergonomic design. 

Why Nomadia?

Beyond the technology, Carambar & Co found in Nomadia a strategic partner to drive its sales force digital transformation. With deep sector expertise, a solid understanding of GMS challenges, and responsive support, Nomadia is a trusted reference for companies aiming to boost their sales performance. 

 

Nomadia Field Sales is more than a CRM—it’s a complete platform to plan, execute, and manage in-store actions while reducing the administrative burden on sales reps. Fewer repetitive tasks mean more time for client relationships and commercial negotiations. 

Conclusion: A Sales Force Enhanced by Technology

In a market where every visit counts, Carambar & Co demonstrates the critical role of a specialized sales CRM in maximizing field efficiency. With Nomadia Field Sales, the company strengthens its field coverage, improves internal collaboration, and guarantees perfect in-store execution. 

 

This transformation confirms a key belief: in the retail industry, sales force digitalization is an essential lever for competitiveness and growth. With Nomadia, Carambar & Co equips itself to achieve ambitious commercial goals—while continuing to delight consumers and drive sales performance. 

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