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✦ Customer Story
Gènes Diffusion Logo
Customer Story · Nomadia TourSolver

Gènes Diffusion optimises its artificial insemination collection routes and reduces its carbon footprint with Nomadia TourSolver

🧬 Animal genetics 🌿 Journey decarbonisation 🗺️ Route optimisation ♻️ Concrete CSR strategy
Operational performance

Algorithm-optimised routes, automated scheduling, reduced travel times, improved collection punctuality — more efficient field teams every day.

🌿
CSR commitment & decarbonisation

Fewer kilometres driven, less CO₂ emitted, less fuel consumed — TourSolver is the technology lever of an ambitious, measurable environmental strategy.

🧬 Expert
in animal genetics — artificial insemination and herd improvement
🗺️ Routes
collection routes automatically planned and optimised across a dense network of livestock farmer clients
🌿 CO₂↓
emissions reduced through shorter, better-balanced itineraries
🔮 Scalable
solution capable of integrating electric vehicles and evolving future volumes

Gènes Diffusion: a logistical and environmental challenge at the heart of the agricultural sector

Gènes Diffusion is a key player in the distribution of specialist animal genetics products, operating across a dense network of livestock farmer clients and collection points for artificial insemination. Every day, its field teams manage a large number of routes whilst adhering to strict time constraints dictated by the biological nature of operations.

In this context, effective route planning is essential on two counts: guaranteeing satisfaction for livestock farmer clients, while also controlling operational costs and reducing the environmental footprint of travel. This dual ambition led Gènes Diffusion to select Nomadia TourSolver.

The situation before Nomadia TourSolver

⚠️ The limitations of traditional planning methods
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Manual planning Generic tools poorly suited to field-specific requirements — lengthy preparation and sub-optimal results.
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Inefficient routes Geographically inconsistent itineraries — additional kilometres driven and fuel wasted.
⚖️
Uneven workload Imbalanced distribution of work between teams — some overloaded, others under-utilised.
🌫️
High carbon impact Without systematic optimisation, CO₂ emissions remained a blind spot in the CSR strategy.

The 3 objectives of the logistics management team

Optimise routes Reduce travel times and increase team efficiency through automatically calculated itineraries that account for all field constraints.
📅
Plan with precision Organise interventions and collections according to farmers' time slot requirements and field availability — with the flexibility to manage the unexpected.
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Reduce environmental impact Embed journey decarbonisation within a concrete, measurable CSR strategy aligned with the company's environmental commitments.

The 4 benefits of Nomadia TourSolver for Gènes Diffusion

01 🤖
Route optimisation for greater efficiency

Advanced algorithms automatically calculate the most efficient itineraries, taking into account time slot constraints, client priorities and vehicle capacities — less driving, more punctuality.

02 🔄
Simplified and flexible planning

Precise route plans generated with easy adjustment in the event of the unexpected: delays, absences, new urgent requests. Planners have an overview and react quickly to ensure continuity of service.

03 🌿
Journey decarbonisation

By reducing kilometres driven and optimising vehicle utilisation, TourSolver directly reduces CO₂ emissions whilst limiting fuel costs — a concrete, measurable contribution to the CSR strategy.

04 📊
Better visibility and field team tracking

Comprehensive dashboard: real-time intervention tracking, identification of areas to rebalance, reliable reports to continuously improve performance. Managers lead with data, not intuition.

🌿 CSR Commitment — A technology lever in the service of the environment
Journey decarbonisation: when operational performance and environmental responsibility converge

For Gènes Diffusion, adopting Nomadia TourSolver is not merely a logistics optimisation project — it is also a strategic CSR decision. By mechanically reducing kilometres driven, TourSolver generates a direct reduction in fleet CO₂ emissions, fuel costs and vehicle wear. This approach is part of an ambitious and concrete environmental strategy, transforming every optimised route into a measurable contribution to the decarbonisation of operations.

📏
Kilometres reduced
Shorter, geographically coherent itineraries
Fuel saved
Direct impact on costs and emissions
💨
CO₂ emissions down
Measurable contribution to carbon targets
🚐
Fleet better utilised
Better loading, fewer empty vehicles

Detailed benefits for Gènes Diffusion

  1. Field Team Productivity Gain: Less Driving, More Interventions

    By calculating the most efficient itineraries according to time slot constraints and client priorities, TourSolver enables Gènes Diffusion's teams to spend less time on the road and more time carrying out their collections. The productivity gain translates into improved delivery punctuality and greater satisfaction among livestock farmer clients.

  2. Automated Planning: From Manual Entry to Generation in a Few Clicks

    Before TourSolver, route planning relied on time-consuming manual methods. Today, planners generate precise route plans in a few clicks, with the ability to instantly adjust itineraries in the event of the unexpected — delay, technician absence, urgent new order — without disrupting the entire schedule.

  3. Concrete Reduction in CO₂ Emissions — A Measurable CSR Commitment

    Journey decarbonisation is one of the most significant and differentiating benefits of this deployment. Every kilometre not driven thanks to TourSolver translates directly into reduced CO₂ emissions, fuel savings and reduced fleet wear. A concrete, quantifiable and communicable CSR lever with stakeholders.

  4. Data-Driven Management: Dashboard and Reliable Reporting

    Gènes Diffusion's operational managers have a comprehensive dashboard to track route progress in real time, identify high-density areas or workload imbalances, and produce reliable reports to continuously improve logistics performance. Decision-making is no longer based on intuition, but on objective, up-to-date data.

  5. A Scalable Solution Ready for Tomorrow's Challenges

    TourSolver is not only optimised for Gènes Diffusion's current needs — it is designed to evolve. The algorithms can integrate new constraints over time: arrival of electric vehicles in the fleet, increases in collection volumes, changes in client time slots. A durable investment, capable of supporting the company's growth and energy transition.

🔌
TourSolver, ready for the transition to electric vehicles

The electrification of professional fleets introduces new constraints in route planning: limited vehicle range, location of charging stations, charging time to integrate into time slots. Nomadia TourSolver is designed to natively integrate these parameters — enabling Gènes Diffusion to anticipate today its transition to a decarbonised fleet, without changing tool tomorrow.

🔋 Vehicle range integrated ⚡ Charging station location 🕐 Charging time scheduled 🌿 Decarbonised fleet

Operational performance and environmental responsibility: no longer opposites

Gènes Diffusion perfectly illustrates how technology can transform field logistics into a dual-value lever: operational efficiency and environmental commitment are no longer contradictory objectives — they reinforce each other through Nomadia TourSolver.

Strengthened field productivity

Optimised routes, improved punctuality, balanced workload: every field team works better, not just harder.

🌿
Concrete, measurable CSR

Every optimised route = less CO₂ emitted. A CSR strategy based on real data, not declarations of intent.

🔮
Durable and scalable solution

Electric vehicles, new volumes, new constraints: TourSolver grows with Gènes Diffusion without ever becoming obsolete.

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