Lesieur
Lesieur digitizes its field sales force with Nomadia Field Sales
Context
A historic player in the French agri-food sector, Lesieur markets iconic oils, sauces, and condiments in the shelves of large and medium-sized retailers (GMS). With strong brands like Isio 4, Fleur de Colza, and Frial, in-store presence is a strategic priority. To ensure product visibility and execution excellence at points of sale, Lesieur relies on a team of 65 field sales representatives distributed across the country.
Faced with increasing challenges around performance, field coverage, and commercial management, the National Sales Management sought to modernize its tools and better structure its field operations.
Objectives
- Strengthen the commercial efficiency of field teams
- Optimize routes by prioritizing points of sale
- Centralize customer and product data in a single tool
- Monitor performance in real-time, both locally and nationally
The Solution: Nomadia Field Sales
To meet these challenges, Lesieur chose Nomadia Field Sales, the leading CRM for field sales teams in the fast-moving consumer goods sector.
Deployed to the 65 sales representatives, the solution has enabled:
- Providing a unified 360° customer view (history, past actions, objectives, orders, field feedback)
- Structuring the visit process with personalized recommendations, optimized routing plans, and smart portfolio management
- Having a digital sales notebook, always up-to-date, with access to product sheets, promotions, and sales pitches
- Collecting reliable field data instantly reported back to headquarters
- Tracking individual and collective performance through consolidated indicators shared with managers
Accessible both online and offline, the solution integrates easily into Lesieur’s existing ecosystem and adapts to field realities.
Results Achieved with Nomadia Field Sales
- More points of sale visited thanks to better route organization
- Significant time savings for each salesperson, reinvested in sales and customer relationships
- Improved in-store execution quality (tracking trade actions, promotions, shelf setups)
- Fine-tuned monitoring of sales objectives and better management responsiveness
- Strong adoption by field teams, impressed by the ease of use and rich features of Nomadia Field Sales
Discover the testimonial of Romain Cloff, National Sales Director
As Lesieur, I can create a solution that meets my needs.
The two big advantages of Nomadia Field Sales are the agility of the solution and the availability of the teams.
Romain Cloff,
National Sales Director
