Naturopera boosts its sales force and prioritizes high-value sectors with Nomadia Field Sales
Context: meeting the challenge of field sales performance
Naturopera is an innovative player in the dietary supplements and natural products sector. With an extensive sales network across multiple channels, the company needed to optimize its sales force management while ensuring maximum commercial performance and precise tracking of field teams.
Facing challenges such as coordinating sales representatives, prioritizing visits in high-value sectors, and monitoring key performance indicators in real time, Naturopera chose to deploy Nomadia Field Sales, the field CRM designed for strategic planning and sales activity optimization.
Why Naturopera chose Nomadia Field Sales
The National Sales Management had clear objectives:
- Identify and prioritize high-value sectors to maximize commercial impact
- Centralize all customer information on a single platform
- Plan and rank field visits strategically
- Monitor sales performance and quickly identify growth opportunities
Before Nomadia, planning relied on scattered tools and manual methods, limiting visibility on high-potential areas and slowing the ability to adjust field strategy.
Nomadia Field Sales transformed these challenges into opportunities, providing a clear view of high-value sectors and precise sales force management.
Concrete benefits for Naturopera
- Prioritization of high-value sectors to maximize performance
The solution maps clients and prospects by potential, allowing sales teams to prioritize actions in the most profitable areas. Sales representatives focus on high-value clients and strategic cities, optimizing time and resources.
As Ségolène Bizet, National Sales Director, notes:
” +15% productivity. Personalized advice, the ability to approach channels beyond supermarkets, a powerful tool for mapping and calibration that helped us identify target recruitment cities.”
This highlights how Nomadia Field Sales helps identify and prioritize high-potential areas to enhance productivity and commercial efficiency.
2. Strategic and flexible planning
The solution centralizes all field data and allows optimized route planning, considering client value and logistical constraints. Planners can quickly adjust priorities in case of new opportunities or urgent commercial needs.
3. Precise monitoring and management of the sales force
Nomadia Field Sales provides real-time visibility of visits and results in each sector. This traceability allows managers to focus efforts on high-value areas and measure the impact of sales activities on overall performance.
4. Quick adoption by teams
With an intuitive interface, sales representatives can easily follow priorities, update visits, and record results from their mobile devices. This simplicity ensures rapid adoption and daily use, maximizing field efficiency.
A strategic lever for the National Sales Management
With Nomadia Field Sales, Naturopera now has a strategic tool that transforms sales force management and prioritization of high-value sectors into a structured, efficient process.
Key advantages include:
- Better resource allocation to maximize returns in strategic areas
- Tangible increase in field team productivity
- Ability to quickly adjust sales strategy based on performance and opportunities
- Comprehensive visibility to manage sales performance and support strategic decisions
Conclusion: turning the sales force into a driver of targeted growth
By choosing Nomadia Field Sales, Naturopera optimizes field actions, prioritizes high-value sectors, and improves overall commercial performance. The solution combines field CRM, strategic planning, and mapping tools to guide National Sales Management decisions and strengthen team effectiveness.
With Nomadia, Naturopera demonstrates that productivity, commercial performance, and optimization of key sectors can be aligned, transforming every field visit into a growth opportunity.