The Beers Family
Nomadia Field Sales: The Innovative Digitalization of The Beers Family’s Field Sales Force
The Beers Family, a key player in the distribution of craft beers in large retail (GMS), has chosen to modernize and optimize its field sales force with Nomadia Field Sales. This CRM solution, specifically designed for mobile sales teams, enables The Beers Family to improve the productivity of its sales representatives and strengthen their presence in the field.
A Specific and High-Performance Sales Force CRM Solution
The choice of Nomadia Field Sales by The Beers Family addresses a critical need: having a powerful and intuitive tool to effectively manage an extensive field sales force. This sales force CRM supports salespeople in all their tasks, from visit planning to order taking, including real-time performance tracking.
Key Advantages of Nomadia Field Sales for The Beers Family’s Sales Force:
- Optimized Sales Routes: Thanks to advanced algorithms, visit planning is optimized based on priorities, geographic constraints, and commercial objectives.
- Simplified Customer Data Management: All exchanges, orders, and field feedback are centralized in an intuitive sales force CRM, facilitating decision-making.
- Real-Time Monitoring and Reporting: Sales managers have access to precise dashboards to manage activity and continuously adjust commercial strategies.
- Mobility and Accessibility: The solution perfectly adapts to the needs of mobile teams, accessible via smartphone or tablet, even in offline mode.
A Concrete Impact on The Beers Family’s Field Sales Force
Since integrating Nomadia Field Sales, The Beers Family has transformed its field sales practices. The sales force, made up of 23 salespeople and 3 regional directors covering more than 3,600 points of sale across France, now benefits from a reliable and comprehensive tool that facilitates daily visit management and team coordination.
This digitalization has improved the quality of customer interactions, accelerated order taking, and, above all, increased responsiveness to market needs. Field sales representatives are thus fully equipped to efficiently meet the demands of large retail.
Julien Demulier, Deputy CEO of The Beers Family, perfectly summarizes this success:
A virtuous sales loop thanks to digital. Everything is included for the salespeople.
This quote highlights the added value of Nomadia Field Sales, which goes beyond a simple sales force CRM to create a complete digital ecosystem that boosts commercial performance.
Why Choose Nomadia for Your Field Sales Force?
For companies like The Beers Family, looking to strengthen their field presence while controlling operational costs, Nomadia Field Sales stands out as the reference CRM sales force solution. It enables you to:
- Centralize all customer data and commercial activities in a single tool.
- Optimize the time and travel of field sales representatives.
- Improve the quality and frequency of visits to points of sale.
- Facilitate collaboration between salespeople and management teams.
Conclusion
The example of The Beers Family perfectly illustrates how the digitalization of field sales forces through a dedicated CRM solution like Nomadia Field Sales is a strategic growth lever. By combining mobility, efficiency, and detailed data analysis, this solution allows companies to deploy a modern, agile, and high-performing sales force.
To discover how Nomadia Field Sales can transform your sales force CRM and optimize your field operations,