Thiriet Optimizes Logistics and Territories with Nomadia
Context: an iconic home delivery company
A major player in frozen food home delivery, Thiriet has long been recognized for quality and freshness. Its model relies on a dense logistics network and a fleet of vehicles covering territories daily to ensure impeccable service.
To remain competitive amid rising logistics costs, environmental pressures, and increasing customer expectations for speed and reliability, Thiriet chose Nomadia solutions:
- Nomadia Territory Manager for intelligent territory segmentation
- Nomadia TourSolver for delivery route optimization
Both solutions aim to streamline field operations while ensuring optimal service quality.
Challenges: smartly segment territories and deliver efficiently
In a sector where every kilometer impacts costs and carbon footprint, structuring territories and planning routes efficiently is a strategic imperative. Thiriet’s main challenges were:
- Reduce kilometers traveled to improve profitability and contribute to decarbonization
- Ensure balanced workloads among field teams for productivity and motivation
- Maximize coverage of high-value areas (loyal clients, high-potential zones) without neglecting other sectors
- Maintain premium service levels with reliable delivery times and traceability
The Nomadia solution: a winning combination
Optimized territory segmentation with Nomadia Territory Manager
Before route optimization, territory structure is essential. With Nomadia Territory Manager, Thiriet can:
- Create balanced territories considering workload, client density, and business objectives
- Prioritize high-value areas to focus resources on strategic sectors
- Simulate different scenarios to evaluate the impact of segmentation choices on overall performance
As a result, teams have coherent and well-adapted territories, reducing unnecessary travel and improving customer satisfaction.
Route planning and optimizationwith Nomadia TourSolver
Once territories are defined, Nomadia TourSolver optimizes schedules by:
- Building efficient route plans considering field constraints (time windows, loading times, legal regulations, vehicle capacity)
- Reducing distance traveled, lowering costs and CO₂ emissions
- Adjusting routes in real time in case of unexpected events (absences, traffic, new orders)
With TourSolver, Thiriet can deliver faster, cover fewer kilometers, reduce its carbon footprint, and maintain impeccable customer service.
Concrete benefits for Thiriet
Integrating both solutions has transformed Thiriet’s entire delivery chain:
- Centralized, data-driven operations management
- Better resource allocation: reduced overload in some areas, improved coverage of strategic zones
- Shorter, more efficient routes, with controlled costs and reduced kilometers
- Direct contribution to decarbonization through minimized unnecessary trips
- Optimized customer experience with reliable delivery times and communication
Why this approach is strategic for Operations Directors
For an Operations Director or Logistics Manager, Thiriet’s approach demonstrates the importance of aligning territory segmentation and route optimization:
- Smart segmentation maximizes profitability and coverage of high-value zones
- Optimized planning ensures logistic efficiency and premium customer service
In a context of increasing economic and environmental constraints, this combination is a key competitive lever.
Conclusion: Nomadia, partner for sustainable and high-performance operations
With Nomadia Territory Manager and Nomadia TourSolver, Thiriet has a complete solution to:
- Optimize territories, balance workloads, and prioritize strategic areas
- Plan routes intelligently to reduce costs, improve productivity, and accelerate decarbonization
These results show that a data-driven, intelligently optimized logistics organization is not just a necessity—it’s a sustainable competitive advantage.