Customer Story · Nomadia TourSolver · Since 2020
Potager City launches 500 new collection points in 6 months across Île-de-France and manages 100,000 customers with Nomadia TourSolver
Potager City in numbers
With TourSolver, Potager City's logistics teams completely restructured their Greater Paris route architecture to integrate 500 new pick-up points in just 6 months — without any disruption to the existing service.
"The TourSolver solution is exactly what we were looking for. The opening hours constraints of each delivery point are factored into the solution. Our drivers are supported at every stage of the journey thanks to the mobile app, which ensures a flawless supply chain. With real-time tracking, we can validate the quality of each route. If unexpected events arise, our teams can easily manage them and communicate with both our drivers and our customers."
By partnering with over 750 responsible market gardeners and fruit growers, the company delivers to its customers every week via two types of drop-off point: neighbourhood relay traders and partner companies — Monday to Friday across 350 cities.
The 3 logistics challenges of rapid growth
Île-de-France is Potager City's most demanding logistics arena: maximum urban density, traffic constraints, business districts such as La Défense with complex access, and a multitude of different opening hours. In 6 months, the logistics teams integrated 500 new collection points by completely restructuring the route architecture — a task that would have been impossible without TourSolver.
"We were able to launch 500 new collection points in 6 months across Île-de-France. It was a major reorganisation effort, as the logistics teams had to restructure the entire route architecture — each route with its own optimisation points."
Detailed benefits for Potager City
-
Accelerated growth: integrating hundreds of new relay points without friction
Potager City's main growth constraint is not commercial — it is logistical. Every new relay point means recalculating existing routes to integrate a new stop with its own time and access constraints. TourSolver fully automates this recalculation, enabling Potager City to open new cities and welcome new partners at a pace impossible to maintain manually. The concrete result: +500 collection points across Île-de-France in just 6 months.
-
Customers informed in real time — the customer experience transformed
Potager City's 100,000 customers have one expectation: knowing when their box is available at the relay point. Before TourSolver, this information was difficult to guarantee reliably. Now, real-time tracking enables the sales administration team to immediately detect delays and anticipate customer communication — before they make a wasted journey. A profoundly improved customer experience that drives lasting loyalty.
-
Reliable routes even in the most complex environments
La Défense, industrial zones, secure-access office buildings: Potager City drivers navigate particularly challenging delivery environments every day. The TourSolver mobile app enables them to precisely geolocate access points and save them for future routes. Every driver who discovers a complex access point enriches the company's collective logistics knowledge base — a valuable shared asset.
-
Fewer trucks on the road — simultaneous financial and environmental gains
By continuously adapting routes and optimising journeys, Potager City has been able to reduce the number of vehicles on the road while increasing its delivery volume. This operational gain translates into fuel and logistics cost savings — and into a reduction in the fleet's CO₂ emissions, fully aligned with the environmental commitment at the heart of the company's identity (organic farming, local supply chains, responsible producers).
-
A peace-of-mind tool — logistics is no longer a barrier to growth
Jérémy Colas sums it up: "For us, it is a real gain in peace of mind." This phrase says it all: TourSolver doesn't just make routes more efficient — it removes a considerable mental burden from the operations teams. Growth can accelerate, new markets can open, new partners can join the network — logistics keeps up, without becoming a barrier.
The TourSolver deployment in autumn 2020 proved decisive during the second lockdown. As a SaaS solution, TourSolver can be used from any workstation — enabling Potager City's teams to manage routes remotely, including when a region faced difficulties. If one area was impacted, another region could step in and manage its routes. A particularly valuable agility that ensured continuity of service for 100,000 customers — where the first lockdown (without TourSolver) had been far more difficult to manage.
In line with its founding values — local farming, organic producers, short supply chains — Potager City also measures the environmental impact of logistics optimisation. By reducing the number of trucks on the road and kilometres driven, TourSolver directly contributes to lowering the carbon footprint of deliveries. A benefit that resonates particularly strongly for a company whose mission is to promote more responsible food consumption.
Nomadia TourSolver: the logistics engine of responsible growth
Île-de-France conquered with 500 new collection points in just 6 months — an expansion impossible at this pace without TourSolver.
Logistics is no longer a barrier to growth — operations teams work serenely, even during periods of strong expansion.
Remote management during lockdown, service continuity ensured: TourSolver proved its value in the most critical moments.
Fewer trucks, fewer kilometres, less CO₂ — aligned with the environmental mission at the core of Potager City's identity.
The solution that enabled Potager City to open 500 new collection points in 6 months — and serve 100,000 customers without logistical friction.
Our experts analyse your current route architecture and calculate the potential logistics gains and expansion acceleration achievable with TourSolver.
📋 Got a customer issue to sort out? Speak to an expert within 24 hours.
