Supplementary Sales Force: A Partner for a High-Performing Sales Department

03/07/2026
11:15

reading time : 2 min

Lucie Monnot

Content Marketing Manager

While the outsourcing of business functions is becoming increasingly widespread, company leaders tend to be more reluctant when it comes to sales representatives. There is an alternative to both full outsourcing of canvassing and the hiring of full-time employees: the use of a supplementary sales force, a concept that is rapidly growing in the B2B world.

The advantages of using a supplementary sales force

During special commercial or marketing operations (promotions, seasonal peaks in activity, stock clearance, the launch of a new product or service, etc.), a company may need to reinforce its teams. However, recruitment takes time, is costly, and additional employees increase overheads. A supplementary sales force deployed in its own stores, within its distribution network, or in the field therefore represents a flexible and cost-effective solution for meeting this temporary need.

It is also a relevant solution for testing a new commercial strategy without diverting sales representatives from their usual tasks.
These experienced professionals integrate quickly to support the sales team and give the brand maximum visibility.
Furthermore, thanks to their mastery of the market and ongoing competitive monitoring, they help the company adjust its offering to the evolution of its sector.
As a result, they not only contribute to increasing revenue, but also help reduce costs, since fixed charges are not impacted. This type of service therefore generates a high return on investment.

The barriers to adopting a supplementary sales force for both sales representatives and their managers are primarily psychological.

In addition to the fear of losing direct contact with customers — which is the heart of their profession — they may worry about being sidelined from the team.
It is therefore essential to explain the advantages of this option to them in advance, highlighting its temporary nature and involving them more closely in the preparation and monitoring of the operation.

Selection criteria for a supplementary sales force provider

Choosing the future ambassadors of your brand should not be left to chance. They must have solid expertise in the field of activity and the type of distribution channel in which the company operates. Clients with multiple brands must in turn call upon a provider with multi-sector and multi-channel competencies.

The scope of intervention of such a professional is broad:

Sell-in (establishing the brand in a territory, product listing in points of sale)
Sell-out (in-store promotional activities)
Market research
Sales representative training

The sales representatives made available to companies must be supervised by area managers who oversee their field activities and provide regular reporting. Preference should be given to a subcontractor that uses high-performing software. This tool is a guarantee of efficiency and responsiveness, enabling the provider to collect and share information in real time, monitor the achievement of objectives based on agreed KPIs, and so on.

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Frequently Asked Questions

FAQ – The Most Frequently Asked Questions About Nomadia

Why Choose Nomadia?

As France’s leading publisher of Smart Mobility SaaS solutions, Nomadia supports more than 175,000 field professionals every day. Our solutions are easy to use, quick to deploy, and deliver significant and immediate return on investment.

Drawing on the expertise of both a software publisher-integrator and a consulting firm, Nomadia’s teams provide tailored support, from data consulting to the deployment of mobile devices. Finally, our technical support team is available 24/7 to assist you.

Who Are Nomadia Solutions Designed For?

Nomadia solutions support the digital transformation of all mobile professionals: field sales representatives, delivery drivers, technicians, auditors, healthcare workers, inspectors, service providers, security patrol officers, experts, and more.

Whether for SMEs or large enterprises, our solutions adapt to businesses of all sizes and across all industries.

How Much Does It Cost?

Nomadia Delivery offers transparent and flexible pricing, which primarily depends on the number of users (for example, planners and dispatchers) rather than a fixed cost per parcel.

Thanks to this model, you can control your delivery costs based on the number of resources (users) involved in route management, providing great flexibility to adjust your subscription according to the size of your fleet and your operational needs.

Is It Compatible with My Current ERP System?

Yes! Nomadia Delivery has been designed to integrate quickly and easily into your existing environment thanks to our powerful and secure APIs. Our solution is compatible with most ERP systems on the market. API integration enables the automatic synchronization of your transport orders, customer orders, and customer information, ensuring smooth and error-free delivery tracking. The solution also offers user-friendly import capabilities with data validation controls, as well as export options in multiple customizable formats.

Is It Suitable for Our Delivery Volume?

Yes, Nomadia Delivery is ideal for companies that manage a high volume of deliveries and want to optimize their routes, create balanced territories for their drivers, and ensure precise tracking of every parcel. Nomadia Delivery adapts to fleets of all sizes!

Can Multiple Warehouses or Depots Be Managed?

Yes, our solution allows you to manage multiple warehouses or depots. It centralizes data and optimizes routes or service operations for each of them.

Is There a Limit to the Number of Stops in Route Optimizations?

No, there is no strict limit to the number of stops in route optimizations. Our solution can handle large volumes of stops and quickly calculate optimized routes.

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