How Mondelez Transformed Retail Execution with Nomadia Field Sales 

 

Mondelez International is one of the world’s leading snack and confectionery companies, operating in highly competitive markets where in-store execution drives market share. To maintain its leadership in FMCG, Mondelez must ensure its brands — from Oreos to Cadbury — achieve maximum visibility in every store. 

But with thousands of points of sale across GMS (large-scale retail), managing field sales efficiency and ensuring perfect execution at every visit is a major challenge. 

The Challenge: Gaining Full Control Over Field Operations

In retail, success depends on speed, precision, and adaptability. Mondelez faced several operational constraints: 

  • Complex territory management and route planning 
  • Difficulty consolidating field data for decision-making 
  • Limited real-time visibility on merchandising compliance 

The goal was clear: empower sales reps with digital tools to boost productivity and improve in-store performance, while giving managers real-time insights to optimize strategies. 

The Solution: A Smart CRM for Field Sales

To meet these challenges, Mondelez implemented Nomadia Field Sales, a solution specifically designed for mobile sales teams in FMCG and GMS. 

This all-in-one platform provides: 
✔ AI-powered route optimization for efficient scheduling 
✔ Mobile CRM for on-the-go data entry and access 
✔ Real-time dashboards for performance monitoring 
✔ Integrated compliance tracking for merchandising and promotions 

By digitizing workflows, Mondelez enabled its teams to spend less time driving and more time selling. 

Tangible Benefits: Higher Productivity and Stronger Retail Presence

Since adopting Nomadia Field Sales, Mondelez reports major operational gains: 

  • +20% increase in productive visits, thanks to optimized planning 
  • Reduced travel time and fuel costs, freeing up resources for sales activities 
  • Faster execution of trade marketing campaigns, ensuring promotions reach consumers on time 
  • Data-driven insights for continuous improvement in sales strategy 

The result: better shelf placement, improved compliance, and stronger relationships with retailers — all contributing to sales growth in GMS. 

A Partnership for the Future

For Mondelez, choosing Nomadia wasn’t just about implementing a tool — it was about partnering with a leader in field sales digitalization. Nomadia combines cutting-edge technology with industry expertise, enabling companies like Mondelez to adapt quickly in an ever-changing retail landscape. 

By investing in intelligent field sales management, Mondelez has strengthened its competitive advantage and set the stage for future growth. 

Key Takeaways

✅ Challenge: Optimize field team efficiency and retail execution in GMS 
 ✅ Solution: Nomadia Field Sales – an integrated platform for planning, mobility, and real-time analytics 
 ✅ Impact: More visits, better compliance, and higher sales performance 

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