Campari Digitalizes Its Sales Force with Nomadia Field Sales: An Agile and User-Friendly CRM 

 

Campari Group: Context and Business Challenges

Campari Group, a global leader in the spirits industry, operates in over 190 countries and owns iconic brands such as Aperol, Campari, Grand Marnier, and Wild Turkey. In the highly competitive world of retail, HoReCa (Hotels, Restaurants, Cafés), and e-commerce, point-of-sale presence and flawless execution quality are critical to ensuring brand visibility and driving sales performance. 

 

To achieve these objectives, the National Sales Department needs high-performance tools that can simplify day-to-day operations for field teams, improve visit preparation, and enable optimal sales activity management. This is why Campari Group chose Nomadia Field Sales, the CRM designed for sales forces, to structure its operations and accelerate its digital transformation. 

Why Campari Chose Nomadia Field Sales for Its Sales Force

The spirits market is dynamic, demanding, and highly competitive. Sales teams must combine responsiveness, execution excellence, and customer proximity. To meet these challenges, Campari was looking for: 

  • A solution to optimize visit planning and point-of-sale preparation 
  • A specialized CRM designed for the specific needs of field sales teams 
  • A flexible and user-friendly tool that guarantees rapid adoption and maximum efficiency 

A Sales-Centric Solution Built for Field Execution

Unlike generic tools, Nomadia Field Sales was designed to meet the exact needs of National Sales Departments. It includes key features such as customer segmentation, smart route planning, in-store objective preparation, and real-time data capture. 

The Benefits of Nomadia Field Sales for Campari Group

Since deploying Nomadia Field Sales CRM, Campari has seen a tangible improvement in sales operations structure and coordination between headquarters and field teams. 

  1. Streamlined Organization and Better-Prepared Visits

With Nomadia Field Sales, sales reps have a single platform to plan their day, prioritize visits, and access all essential customer information. This centralization reduces administrative tasks and frees up more time for customer relationships. 

  1. A Flexible and Ergonomic Solution

Its intuitive interface and ease of use ensure quick adoption by field teams, accelerating digital transformation without disrupting operations. 

  1. Real-Time Communication Between Headquarters and Field

Managers gain a consolidated view of sales activity, achieved objectives, and opportunities identified on the ground. Instant data synchronization allows quick adjustments to priorities and action plans. 

  1. Enhanced Sales Management for the National Sales Department

With reliable KPIs and automated reports, the sales leadership can analyze performance, refine strategies, and align objectives with in-store execution and HoReCa distribution. 

A Strong Testimonial from Campari Group

According to Olivier Martinie, CRM Manager at Campari Group: 

 

“Adapted to our needs. The Nomadia Field Sales solution is intuitive and provides great flexibility while remaining user-friendly.” 

 

This feedback highlights Nomadia’s ability to design business-oriented solutions focused on the needs of sales teams and operational performance. 

Why Choose Nomadia?

Beyond the technology, Campari found in Nomadia a trusted partner for its strategic challenges: 

  • Expertise in retail and e-commerce sectors 
  • Deep understanding of field operations and sales leadership needs 
  • Ability to combine innovation, agility, and operational support 

Nomadia Field Sales is more than just a CRM – it’s a sales performance tool designed to maximize visit efficiency, improve collaboration, and strengthen execution quality in the field. 

Conclusion: A Sales Force Enhanced by Technology

In a market where competitiveness relies on speed of execution and customer relationship quality, Campari proves that a specialized Field Sales CRM is an essential lever to maintain and grow its market position. With Nomadia Field Sales, the group optimizes operations, simplifies daily tasks, and puts technology at the service of commercial performance. 

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