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SODIS optimizes its 150 field sales promoters with TourSolver and Territory Manager
A subsidiary of the McCormick Group, a world leader in spices and flavors, SODIS is a major field-marketing specialist focused on managing and optimizing shelf space for the Ducros and Vahiné brands. Its teams help make new products visible and ensure that shoppers can easily find spices, peppers and baking ingredients in more than 4,500 stores, supermarkets and hypermarkets across France.
Key figures
Managing 120,000 store visits across France
Organized into 20 regional teams, SODIS field sales staff carry out more than 120,000 store visits each year, representing approximately 5 million kilometers traveled. The company wanted to optimize routes, reduce mileage and time on the road, and improve efficiency, productivity and working comfort.
Automate route planning instead of relying primarily on field experience and manual organization.
Capture and analyze travel time, mileage and customer constraints across the network.
Ensure a more consistent allocation of headcount and workload across regional sectors.
Reduce time spent on the road so teams can focus on point-of-sale service.
Having accurate and relevant data was essential for SODIS to respond efficiently to Ducros and Vahiné objectives and offer customers the highest quality of service. The company needed to automate route planning and obtain a comprehensive view of field-sales movements.
The solution brought by Nomadia
Automates and optimizes route-plan management. Piloted by SODIS’s geomarketing team, the solution helps define optimized call plans and can deliver productivity gains of up to 15% in journey time and 20% lower mileage in selected regions.
Provides an overall view of call sectors, standardizes headcount allocation by region and helps balance field-employee workloads across the different territories.
A few months after implementing TourSolver, SODIS complemented the solution with Territory Manager. This additional analysis enabled the company to organize routes on a larger scale and create a more balanced distribution of workload across regional sectors.
From daily route planning to strategic territory management
- 1📅 Automated call-plan design
TourSolver creates optimized routes for field sales promoters and reduces reliance on manual planning.
- 2📈 Productivity measurement
SODIS can analyze journey time, mileage and customer constraints to measure operational performance.
- 3⚖️ Sector balancing
Territory Manager helps standardize headcount allocation and balance workload across regions.
- 4🔄 Operational agility
The combined solutions give SODIS a more flexible foundation for evolving field-marketing requirements.
Greater leverage from geomarketing tools
Encouraged by its success with TourSolver and Territory Manager, SODIS wants to extract even greater value from its geomarketing tools to optimize day-to-day activities.
Reduce the time needed to respond to field requests and operational changes.
Better define the locations where future field employees should be recruited.
Schedule routes more effectively when employees are absent or on vacation.
Build on regional productivity gains to pursue optimization across France.
Thanks to the Nomadia TourSolver solution, field sales staff visiting stores enjoy greater flexibility and working comfort and can concentrate more on their core business of point-of-sale service. Beyond the tangible statistical results, our field teams feel better supported and can take better account of new brand constraints.
Our teams recognize the relevance and efficiency of Nomadia’s tools. If we have achieved our initial objective of a 15% reduction in travel time in a number of regions, we are certain that this objective is achievable at the national level in France by optimizing the use of geomarketing solutions.
By combining TourSolver and Territory Manager, SODIS aligns daily route efficiency with strategic territory planning. The result is a more balanced, measurable and scalable field-sales organization.
Discover Nomadia TourSolver
Automate route planning, reduce mileage and improve the productivity of your field sales teams.
Discover Nomadia Territory Manager
Balance sectors, allocate resources and strengthen the strategic management of your field organization.
Nomadia helps field-marketing organizations optimize daily routes, balance territories and improve the performance and working comfort of their mobile teams. Nomadia TourSolver.
