Sources ALMA
Sources Alma Chooses Nomadia Field Sales to Equip Its Field Sales Force
In the highly competitive sector of natural mineral water distribution, mastering customer relationships and optimizing the performance of the field sales force are key factors for success. Sources Alma, a major player in the French market, has selected Nomadia Field Sales, the leading CRM Sales Force solution, to modernize and energize its commercial team operating in the field.
Context: A Demanding Market and the Need to Empower Field Teams
Sources Alma, a subsidiary of the Alma Group, is a leading player in the distribution of natural mineral water in France. With iconic brands such as Cristaline, Mont Roucous, and Courmayeur, the company has a dense network of customers across supermarkets, hospitality (cafés, hotels, restaurants), and specialized retail outlets.
For Sources Alma, the field sales force plays a critical role in ensuring product visibility, executing promotional campaigns, and guaranteeing high-quality merchandising in stores.
Faced with ambitious sales objectives, an increasing number of customer touchpoints, and a growing need for real-time decision-making, the National Sales Department sought to equip its field teams with a dedicated CRM Sales Force solution. The goal: optimize sales routes, centralize customer and product data, and strengthen strategic decision-making.
The Challenges Faced Before Nomadia Field Sales
Before adopting Nomadia Field Sales, Sources Alma’s sales representatives relied on multiple disconnected tools, including Excel spreadsheets for visit planning, different apps for order taking, and a CRM poorly suited to mobile use.
This situation led to several operational challenges:
- Loss of productivity due to repetitive data entry across multiple tools.
- Limited visibility for managers into field activity and performance.
- Delayed decision-making caused by a lack of consolidated, real-time data.
- Difficulty tracking KPIs and sales targets at both individual and team levels.
Nomadia Field Sales: A CRM Sales Force Solution Tailored for Field Excellence
By choosing Nomadia Field Sales, Sources Alma now benefits from a powerful, intuitive, and mobile CRM Sales Force solution designed specifically for field sales operations.
Available on smartphones and tablets, Nomadia Field Sales enables representatives to:
- Plan and optimize their sales routes using advanced geolocation and route optimization features.
- Access real-time customer data, including purchase history, ongoing promotions, and contract terms.
- Record orders instantly during visits, with automatic ERP integration.
- Capture field insights (photos, notes, competitive intelligence) directly within the CRM.
- Synchronize schedules, visit reports, and order data in real time with the head office.
For sales managers, Nomadia Field Sales delivers a consolidated view of team performance through customizable dashboards and analytics tools. This visibility enables precise tracking of sales activity and faster, more informed decisions.
Testimonial
A simple, fast, and effective tracking. We can easily monitor sales indicators on a daily basis, with the ability to combine different objectives.
Nathalie Chatelain
National Sales Director
Concrete Benefits Since Deployment
The deployment of Nomadia Field Sales at Sources Alma has generated measurable improvements:
- +20% productivity gain thanks to optimized planning and reduced travel times.
- Improved in-store execution, ensuring promotions are rolled out consistently and shelves are well-stocked.
- Greater team engagement, as sales representatives now work with a modern, user-friendly CRM Sales Force tool tailored to their daily challenges.
- Stronger customer relationships, driven by faster response times and well-prepared, personalized visits.
Beyond CRM: Leveraging Nomadia’s Expertise in Field Operations
Sources Alma’s choice of Nomadia Field Sales is part of a broader digital transformation strategy aimed at strengthening operational agility. Nomadia’s expertise extends beyond CRM Sales Force capabilities, offering advanced route optimization, AI-powered forecasting, and territory management tools that further boost commercial performance.
The long-term partnership includes plans to integrate predictive analytics, expand mobile access to other departments, and use collected data to refine territory planning and sales strategy.
A Strategic Partnership for the Future
By equipping its field sales force with Nomadia Field Sales, Sources Alma demonstrates its commitment to operational excellence, innovation, and customer satisfaction in an intensely competitive market.
With Nomadia, Sources Alma gains more than a software provider – it gains a strategic partner dedicated to driving sales efficiency, empowering teams, and maximizing results across the entire commercial operation.
Director