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Sources Alma chooses Nomadia Field Sales to equip its field sales force
Sources Alma, a subsidiary of the Alma Group, is a leading player in the distribution of natural mineral water in France. With iconic brands such as Cristaline, Mont Roucous and Courmayeur, the company serves supermarkets, hospitality businesses — cafés, hotels and restaurants — and specialized retail outlets.
For Sources Alma, the field sales force plays a critical role in ensuring product visibility, executing promotional campaigns and guaranteeing high-quality merchandising in stores.
A demanding market and the need to empower field teams
Faced with ambitious sales objectives, an increasing number of customer touchpoints and a growing need for real-time decision-making, the National Sales Department sought to equip its field teams with a dedicated CRM Sales Force solution.
Help representatives organize their visits and spend more time with customers.
Bring purchase history, promotions and contract terms together in one mobile CRM.
Give managers and representatives access to reliable, consolidated information.
Improve merchandising, promotional execution and the quality of every customer visit.
The challenges faced before Nomadia Field Sales
- 1🧩 Disconnected tools
Sales representatives relied on Excel spreadsheets for visit planning, different apps for order taking and a CRM poorly suited to mobile use.
- 2⏱️ Repetitive data entry
Multiple tools created productivity losses and duplicated administrative work during and after customer visits.
- 3👁️ Limited management visibility
Managers had limited insight into field activity, team performance and the progress of sales objectives.
- 4📉 Delayed decision-making
The absence of consolidated, real-time data made it difficult to track KPIs and sales targets at individual and team levels.
By choosing Nomadia Field Sales, Sources Alma now benefits from a powerful, intuitive and mobile CRM Sales Force solution designed specifically for field sales operations.
Available on smartphones and tablets, Nomadia Field Sales connects representatives, managers and head-office teams around the same real-time view of customers, visits, orders and performance.
What Nomadia Field Sales enables representatives to do
- Plan and optimize sales routes: use advanced geolocation and route-optimization features to organize visits more efficiently.
- Access real-time customer data: view purchase history, ongoing promotions and contract terms directly in the field.
- Record orders instantly: capture orders during visits with automatic ERP integration.
- Capture field insights: record photos, notes and competitive intelligence directly within the CRM.
- Synchronize information in real time: share schedules, visit reports and order data with head office.
A simple, fast and effective tracking system. We can easily monitor sales indicators on a daily basis, with the ability to combine different objectives.
One consolidated view for sales managers
Monitor team performance and sales activity through dashboards adapted to management priorities.
Follow individual and team targets with consolidated, real-time information.
Turn field data into actionable information and respond more quickly to commercial opportunities.
Connect representatives, managers and head office around a shared operational view.
Concrete benefits since deployment
- 1📈 +20% productivity gain
Optimized planning and reduced travel times help the field sales force achieve more with its daily schedule.
- 2🛒 Improved in-store execution
Promotions are rolled out more consistently and shelves are better supported through structured field visits.
- 3😊 Greater team engagement
Representatives work with a modern, user-friendly CRM Sales Force tool tailored to their daily challenges.
- 4🤝 Stronger customer relationships
Faster response times and better-prepared, personalized visits improve the quality of customer interactions.
Sources Alma’s choice of Nomadia Field Sales is part of a broader digital transformation strategy aimed at strengthening operational agility. Nomadia’s expertise extends beyond CRM Sales Force capabilities, with advanced route optimization, AI-powered forecasting and territory-management tools that further boost commercial performance.
The partnership includes plans to integrate predictive analytics, expand mobile access to other departments and use collected data to refine territory planning and sales strategy.
A strategic partnership for the future
By equipping its field sales force with Nomadia Field Sales, Sources Alma demonstrates its commitment to operational excellence, innovation and customer satisfaction in an intensely competitive market.
With Nomadia, Sources Alma gains more than a software provider — it gains a strategic partner dedicated to driving sales efficiency, empowering teams and maximizing results across the entire commercial operation.
A mobile CRM and optimized planning help representatives make every visit more productive.
Customer, product and order information is available where field teams need it.
Better-prepared visits support consistent promotional execution and store visibility.
Nomadia supports Sources Alma’s wider digital transformation and commercial ambitions.
Discover Nomadia Field Sales
Equip your field sales force with mobile CRM, optimized routes and real-time performance visibility.
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Nomadia helps consumer-goods organizations equip their field sales forces, optimize commercial operations and strengthen customer relationships. Nomadia Field Sales.
