ColiColi Delivers 5 Million Parcels Per Year with End-to-End Traceability Powered by Nomadia Delivery

ColiColi: E-Commerce Last-Mile Logistics at High Speed

Founded more than 3 years ago, ColiColi has rapidly established itself as a major player in last-mile delivery for e-retailers. The company handles nearly 20,000 parcels every day, in partnership with around thirty subcontractors carrying out the deliveries. Routes cover both mailbox deliveries (80%) and in-person handovers (20%).

Faced with exponential growth — scaling from 2,000 to more than 25,000 daily deliveries — ColiColi chose Nomadia Delivery to orchestrate its operations, manage its subcontractors, and guarantee total traceability for its e-retailer clients and end recipients.

A ×12 Growth Volume to Absorb Without Friction

The Challenges: Flexibility, Traceability, and Subcontractor Management

• 📈 ×12 growth to absorb without operational disruption: scaling from 2,000 to 25,000 daily deliveries within a few months required a solution capable of scaling immediately, without heavy reconfiguration or additional resources.
• ⚙️ Ultra-precise specifications to comply with: the solution had to adapt to the delivery types defined by ColiColi (mailbox, in-person handover), specific non-delivery reasons, and the associated alternative solutions.
• 🔍 End-to-end traceability from the warehouse: unlike conventional solutions that only track parcels from vehicle loading, ColiColi needed visibility from warehouse departure onwards.
• 🤝 Real-time supervision of 30 subcontractors: ColiColi does not deliver directly. It must manage around thirty external partners with complete visibility over their operations from a centralized dashboard.
• 🚶 Mixed vehicle + pedestrian optimization: a key specificity of urban delivery — reducing vehicle stops by maximizing on-foot deliveries within a defined perimeter, while respecting carrier load thresholds.

Nomadia Delivery: Warehouse-Level Traceability and Mixed Vehicle-Pedestrian Routes

The fundamental difference of Nomadia Delivery: traceability begins at the warehouse, not at vehicle loading. The only DMS platform to simultaneously optimize vehicle movements and pedestrian delivery paths in urban environments.

A Solution Used at Every Level of the Organization

The Benefits Experienced by ColiColi

1. Absorbing ×12 Growth Without Operational Disruption

   From 2,000 to 25,000 daily deliveries in a matter of months: Nomadia Delivery scaled with ColiColi's growth without requiring heavy reconfiguration or additional resources. The solution's scalability is the key factor that prevented ColiColi from being constrained in its commercial expansion.

2. Complete Traceability from Warehouse Departure

   Visibility on each parcel begins well before vehicle loading. ColiColi teams, subcontractors, the Moroccan customer service team, and end recipients all access the same level of traceability — eliminating blind spots in the delivery chain.

3. High Driver Satisfaction with the Mobile Solution

   Optimization and synchronization speed are highlighted as a major advantage by delivery drivers themselves. Regular satisfaction surveys and pilot branch testing before each platform update reflect a quality-driven approach centered on the end user.

4. Centralized Supervision of 30 Subcontractors

   ColiColi now has complete, real-time visibility over all its logistics partners from a single dashboard. Operational transparency that improves customer service quality and simplifies incident management.

5. An Evolving 2-Year Partnership

   Integration of product codes, faster data synchronization, ongoing adaptations to ColiColi's specifications: the relationship with Nomadia is that of a technical partner that listens, not just a software vendor.

A Growth Lever for Last-Mile Delivery Operators

Nomadia supports last-mile delivery operators in optimizing their routes and tracking their parcels. Learn more about Nomadia Delivery, the reference DMS platform for e-commerce.