CRM for Transport and Logistics: Adopt It to Boost Performance

30/06/2026
14:21

reading time : 2 min

Lucie Monnot

Content Marketing Manager

The digital transformation of companies in the transport and logistics sector is already well advanced on the operational side. However, to increase their efficiency and profitability, they need to accelerate on the question of commercial tracking and customer relationship management. To complete their digital transition, they would be well advised to invest in a CRM solution.

The CRM: a tool still underused by road freight transport companies

The consultancy Capgemini Consulting estimates a 26% profitability gain for companies that have successfully completed their digital transformation. Yet in the world of road freight transport (RFT), technology is primarily used to manage operations.

TMS (Transport Management System) software and EDI solutions for data exchange are commonplace. They make it possible to optimize and track routes as well as simplify communication between carriers/delivery drivers and customers.

By contrast, the CRM tool, which is essential for managing the customer relationship, remains relatively underused.

This situation is understandable, given the complexity of its deployment and the fact that 97% of RFT players are micro or small businesses employing fewer than 50 people. Nevertheless, the benefits of a CRM platform are numerous.

An indispensable support for a carefully managed customer relationship strategy

As the final link in the supply chain, transport companies must satisfy both their direct customers — suppliers of goods and services — and those customers’ own clients. In a context of intense competition in B2B transport, a high-quality customer experience is a lever for differentiation and loyalty. To meet the requirements of both professional and individual users, RFT companies must in particular place greater emphasis on complaints management and a thorough understanding of each customer, their business, and their needs.

The CRM facilitates these various tasks. This shared, collaborative database records all customer-related information and makes it available to all employees. Wherever they are, at any time, they have access to technical documents, the product catalog and other sales materials, and reliable, up-to-date information on customers, prospects, and suppliers. They can also add data through this single interface. For example, field sales teams can relay information in real time to their colleagues based at headquarters.

The various teams involved benefit from 360-degree visibility of the entire process, from the first point of contact through to contract signing and after-sales service (unpaid invoices, complaints, disputes, etc.). They are therefore better equipped to understand and respond to high customer expectations, and even to anticipate them. The alignment of commercial and marketing actions with business objectives ensures:

Growth of the business portfolio
More effective management of activity
Greater responsiveness, which contributes to the continuous improvement of the overall offering
An increased return on investment

The success of a CRM project for transport and logistics companies depends on the successful integration of the solution with the TMS already in place.

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Frequently Asked Questions

FAQ – The Most Frequently Asked Questions About Nomadia

Why Choose Nomadia?

As France’s leading publisher of Smart Mobility SaaS solutions, Nomadia supports more than 175,000 field professionals every day. Our solutions are easy to use, quick to deploy, and deliver significant and immediate return on investment.

Drawing on the expertise of both a software publisher-integrator and a consulting firm, Nomadia’s teams provide tailored support, from data consulting to the deployment of mobile devices. Finally, our technical support team is available 24/7 to assist you.

Who Are Nomadia Solutions Designed For?

Nomadia solutions support the digital transformation of all mobile professionals: field sales representatives, delivery drivers, technicians, auditors, healthcare workers, inspectors, service providers, security patrol officers, experts, and more.

Whether for SMEs or large enterprises, our solutions adapt to businesses of all sizes and across all industries.

How Much Does It Cost?

Nomadia Delivery offers transparent and flexible pricing, which primarily depends on the number of users (for example, planners and dispatchers) rather than a fixed cost per parcel.

Thanks to this model, you can control your delivery costs based on the number of resources (users) involved in route management, providing great flexibility to adjust your subscription according to the size of your fleet and your operational needs.

Is It Compatible with My Current ERP System?

Yes! Nomadia Delivery has been designed to integrate quickly and easily into your existing environment thanks to our powerful and secure APIs. Our solution is compatible with most ERP systems on the market. API integration enables the automatic synchronization of your transport orders, customer orders, and customer information, ensuring smooth and error-free delivery tracking. The solution also offers user-friendly import capabilities with data validation controls, as well as export options in multiple customizable formats.

Is It Suitable for Our Delivery Volume?

Yes, Nomadia Delivery is ideal for companies that manage a high volume of deliveries and want to optimize their routes, create balanced territories for their drivers, and ensure precise tracking of every parcel. Nomadia Delivery adapts to fleets of all sizes!

Can Multiple Warehouses or Depots Be Managed?

Yes, our solution allows you to manage multiple warehouses or depots. It centralizes data and optimizes routes or service operations for each of them.

Is There a Limit to the Number of Stops in Route Optimizations?

No, there is no strict limit to the number of stops in route optimizations. Our solution can handle large volumes of stops and quickly calculate optimized routes.

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