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✦ Customer Case Study
Domino's Pizza Logo
Customer Case · Nomadia TourSolver

Domino's Pizza Achieves 25% Productivity Gain and Reduces Transport Costs by 15% with Nomadia TourSolver

🍕 Fast Food / Franchise 🚛 600 deliveries/week ❄️ Cold Chain 🗺️ Nomadia TourSolver
🏪 306
franchise stores in France, including 70 in the Greater Paris area
🚛 600
deliveries per week (30,000 to 35,000 per year)
🏭 2
production and logistics centers in France (150 employees)
🌡️ ❄️
temperature-controlled deliveries to maintain cold chain compliance

The Results: An Economic, Technical, and Human Success

+25%
productivity gain on driver travel times
-15%
transport costs vs the previous financial year
100%
reliable and coherent routes, with no wasted kilometers
Optimized
vehicle fill rates based on actual orders

Domino's Pizza: Delivery Pizza Leader with Complex Replenishment Logistics

Present in France for more than 25 years, Domino's Pizza operates a network of 306 franchise stores and is positioned as the leader in delivered and takeaway pizza. Two production and logistics centers (150 employees) handle the manufacture of fresh pizza dough and the logistics of other food products (salads, desserts, hot sandwiches) and equipment (uniforms, etc.).

These products are delivered to stores two to three times per week, representing 600 deliveries per week and 30,000 to 35,000 per year. Each vehicle carries on average 3 to 4 ingredient rolls and 6 to 8 stacks of pizza dough trays, under temperature control to maintain cold chain compliance throughout the route.

Ambitious Growth That Required Rethinking Logistics

🎯 Domino's Pizza France Network Target
Today
306
In 2 years
500
In 5 years
1,000

To support this growth, Domino's Pizza absolutely had to structure and automate its replenishment logistics — starting with the Greater Paris area, a strategic territory with strong potential.

The Challenges: Manual Planning and Multiple Replenishment Constraints

  • 🧠 Time-consuming manual sequencing: operations managers had to manually sequence order preparations and consolidate loads on dispatch docks, with no structuring tool.
  • ❄️ Temperature-controlled deliveries: cold chain compliance imposes strict constraints on route duration and sequencing, making manual planning even more demanding.
  • 🏪 Variable constraints per point of sale: day or night deliveries, variable opening hours, specific access conditions at each franchise store in a dense urban environment.
  • 📦 Non-optimized vehicle fill rates: without automated calculation, consolidating orders based on actual volumes (rolls + dough trays) generated under-loaded vehicles or last-minute dock adjustments.
  • 📈 Scalability required for a fast-growing network: scaling from 306 to 500 and then 1,000 stores required an industrializable solution — not an artisanal organization dependent on individual planners' memory.

TourSolver: Complete Automation of Replenishment Routes

After consulting feedback from other users, Domino's Pizza chose Nomadia TourSolver to automate and optimize the daily management of delivery route plans for the 70 stores in the Greater Paris area. The solution delivers the most efficient and coherent itineraries in real time, integrating all operational parameters.

⚙️
Automatic Route Optimization

Daily generation of the most efficient route plans, integrating distances, traffic, and the time constraints of each point of sale.

📦
Vehicle Fill Rate Calculation

Vehicle loading optimization based on actual order volumes (rolls + dough trays), eliminating under-utilized routes.

❄️
Cold Chain Compliance

Integration of duration and sequencing constraints specific to temperature-controlled deliveries to guarantee food safety compliance.

🏪
Store Constraint Integration

Opening hours, access conditions (day/night delivery), preferred time slots: every franchisee's constraint automatically taken into account.

💰
Operational Cost Configuration

Visibility on cost per route and overall, enabling Domino's Pizza to steer and compare logistics performance from one period to the next.

📈
Scalability to New Territories

Planned extension to stores in the Rhône-Alpes region from the Lyon logistics center: the solution follows network growth without reconfiguration.

Initially, operations managers at the production and logistics centers had to manually sequence order preparations and consolidate loads on the dispatch docks to fill the trucks. Now, they can rely on a genuine decision-support tool that allows them to automate route optimization, delivering efficiency gains and improved working comfort. The implementation of Nomadia's route optimization solution is an overall success — whether from an economic, technical, or human standpoint. Today, we have a perfectly optimized route management system covering the Greater Paris area.

Logistics Management — Domino's Pizza France

The Benefits Experienced by Domino's Pizza

  1. +25% Productivity Gain on Travel Times

    Drivers spend less time on the road thanks to optimized itineraries that eliminate wasted kilometers. They complete more deliveries in the same day, with less fatigue and better consistency in store time slots.

  2. -15% Transport Costs vs the Previous Financial Year

    The combination of mileage optimization and improved vehicle fill rates translates directly into a 15% reduction in transport costs. A measurable gain that improves year on year through continuous solution fine-tuning.

  3. 100% Reliable and Coherent Routes

    No added wasted kilometers, no dock consolidation errors: every route delivered by TourSolver is immediately usable by teams. Operations managers have gained in operational serenity and working comfort.

  4. Optimized Vehicle Fill Rate

    Automatic load calculation based on actual order volumes (rolls and dough trays) eliminates under-loaded routes and last-minute dock adjustments. Every vehicle departs with the ideal load.

  5. A Solution Ready to Scale to New Territories

    Building on the success in Greater Paris, Domino's Pizza plans to extend TourSolver to stores in the Rhône-Alpes region from the Lyon logistics center. The solution's scalability directly supports the network's growth ambition toward 500 and then 1,000 stores.

A Competitive Lever for High-Growth Franchise Networks

💶
Cost Reduction

-15% on transport costs, precise cost-per-route configuration: financial logistics management finally made possible.

Operational Productivity

+25% productivity on travel times, planners freed from manual tasks, improved quality of working life.

📈
Controlled Growth

Logistics can follow the network's ambition (306 → 1,000 stores) without proportional increases in resources and operational costs.

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