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Shelf Audit Software: Optimizing Product Availability

17/08/2026
10:32

reading time : 2 min

Lucie Monnot

Content Marketing Manager

In merchandising, shelf audit software is an essential tool for developing the techniques required to optimize brand presence and monitor product performance.

What are the benefits of shelf audit software?

Shelf audit software provides both an objective and subjective view of product sales.

By analyzing the data collected, companies can identify issues that may be hindering sales and take the appropriate corrective action.

Other features include:

Scheduling appointments and visits.
Recording shelf audits.
Creating or viewing customer records.
Reviewing sales histories.

The data recorded by field sales representatives is transferred directly to the back office. It can also be used to create shelf audit dashboards and calculate specific FMCG retail metrics, including:

Promotional activity.
In-store events.
Share of shelf.
Consumer selling price.
Catchment area.
Targets versus actual results.

The database generally makes it possible to analyze all the information relating to marketed product lines, including shelf space potential for each brand, customer details and prices.

It also allows users to create charts that make analysis easier to read and interpret.

All these features give sales management greater visibility into the activities of the sales team.

The software makes it easier to prepare a brand presence assessment, check whether distributors are complying with product presentation agreements and negotiate better product placements.

As a genuine decision-support tool, shelf audit software also improves communication between sales management and field teams, particularly when decisions need to be implemented immediately.

It is also useful for competitive intelligence. You can collect information about competitor presence, for example by taking photos of their product presentation and comparing it with your own.

Discover Nomadia Field Sales, Nomadia’s mobile merchandising solution

Nomadia’s shelf audit software is an effective solution for optimizing the profitability analysis of your points of sale while making your employees’ work easier.

Our application works on all types of mobile platforms, including PDAs, tablets, smartphones and laptops. It is also compatible with Android, iOS and Windows operating systems.

Our mobile merchandising solution includes the features required to professionalize product listing and shelf execution:

Entry of prices, product availability, facings, comments and promotional offers.
Creation and editing of customer records.
Multi-criteria customer search.
Product records.
Route schedules.
Activity tracking.
Photo and video catalogues.
Visit history and reports.
Optional order taking.

In the back office, users can:

View calendars, visits and routes.
Consult the list of shelf audits.
Create dashboards.
Calculate FMCG retail metrics.

In addition to improving coordination between sales management and field representatives, Nomadia Field Sales features also make it possible to:

Obtain an instant view of sales team activities.
Assess the company’s offers and services in relation to competitors.
Optimize the management of promotional and financial activities, as well as territory segmentation.
Achieve a rapid return on investment.
Improve field representative performance and efficiency.

Nomadia Field Sales also features an intuitive touchscreen interface adapted to mobile devices, including smartphones and tablets.

As a specialist in business mobile applications, Nomadia offers a complete CRM software suite covering the needs of field and logistics operations, including:

Order taking and order preparation.
Shelf audits and merchandising layout simulation.
Inventory management.
Delivery management.

We have also developed software for after-sales service and medical sales visits.

All applications developed by Nomadia can be configured to adapt more closely to the company’s working practices.

By adopting Nomadia’s mobile solutions, you are choosing a high-quality service.

We provide free training for future users of our software. In addition, customers can benefit from ongoing support, including:

Data hosting and backup.
Launch assistance.
A support hotline.
A maintenance contract.

More than 300 clients from a wide range of industries currently trust Nomadia’s professional services.

Nomadia’s solutions are designed for microbusinesses, SMEs and large enterprises in sectors including:

IT.
Healthcare and hygiene.
Food and beverage.
Construction and public works.
Home appliances.
Home décor.
Automotive equipment.
And many others.

Frequently Asked Questions

FAQ – The Most Frequently Asked Questions About Nomadia

Why Choose Nomadia?

As France’s leading publisher of Smart Mobility SaaS solutions, Nomadia supports more than 175,000 field professionals every day. Our solutions are easy to use, quick to deploy, and deliver significant and immediate return on investment.

Drawing on the expertise of both a software publisher-integrator and a consulting firm, Nomadia’s teams provide tailored support, from data consulting to the deployment of mobile devices. Finally, our technical support team is available 24/7 to assist you.

Who Are Nomadia Solutions Designed For?

Nomadia solutions support the digital transformation of all mobile professionals: field sales representatives, delivery drivers, technicians, auditors, healthcare workers, inspectors, service providers, security patrol officers, experts, and more.

Whether for SMEs or large enterprises, our solutions adapt to businesses of all sizes and across all industries.

How Much Does It Cost?

Nomadia Delivery offers transparent and flexible pricing, which primarily depends on the number of users (for example, planners and dispatchers) rather than a fixed cost per parcel.

Thanks to this model, you can control your delivery costs based on the number of resources (users) involved in route management, providing great flexibility to adjust your subscription according to the size of your fleet and your operational needs.

Is It Compatible with My Current ERP System?

Yes! Nomadia Delivery has been designed to integrate quickly and easily into your existing environment thanks to our powerful and secure APIs. Our solution is compatible with most ERP systems on the market. API integration enables the automatic synchronization of your transport orders, customer orders, and customer information, ensuring smooth and error-free delivery tracking. The solution also offers user-friendly import capabilities with data validation controls, as well as export options in multiple customizable formats.

Is It Suitable for Our Delivery Volume?

Yes, Nomadia Delivery is ideal for companies that manage a high volume of deliveries and want to optimize their routes, create balanced territories for their drivers, and ensure precise tracking of every parcel. Nomadia Delivery adapts to fleets of all sizes!

Can Multiple Warehouses or Depots Be Managed?

Yes, our solution allows you to manage multiple warehouses or depots. It centralizes data and optimizes routes or service operations for each of them.

Is There a Limit to the Number of Stops in Route Optimizations?

No, there is no strict limit to the number of stops in route optimizations. Our solution can handle large volumes of stops and quickly calculate optimized routes.

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