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Customer story · Nomadia Field Sales · Consumer goods
CPM France boosts field productivity by 20% and generates 15% more revenue for its outsourced sales teams with Nomadia Field Sales
CPM France specializes in providing outsourced sales teams for consumer goods brands. Its sales teams work in supermarkets and hypermarkets on behalf of client brands — listings, negotiation, merchandising, shelf audits — with a demand for performance and real-time reporting from each brand's National Sales Director.
CPM France manages sales reps who work simultaneously on behalf of several client brands — each with its own goals, priorities, and KPIs. Each brand's National Sales Director needs precise, real-time visibility into the performance of their dedicated reps. This dual requirement — field performance plus transparent, multi-client reporting — calls for a mobile tool that goes well beyond a standard CRM.
The 5 value-added benefits of Nomadia Field Sales for CPM France
Targeted scheduling and routes, more time with clients, elimination of uncovered blind spots.
✦ Fewer blind spots360° customer view, scoring, perfect store, geomarketing, KPI reporting, and real-time steering for National Sales Directors.
✦ Perfect StoreShelf audits, merchandising, precise implementation, and fast entry of reports and orders directly on mobile.
✦ Built-in shelf auditsReliable offline mode — reps keep working seamlessly even without network coverage, with automatic sync once reconnected.
✦ Native offlineAn intuitive solution designed for mobile teams — quick adoption, light training, faster return on investment.
✦ Fast ROIFor CPM France, each client brand's National Sales Director is a key user of Nomadia Field Sales. They get a precise, consistent view of their outsourced teams' performance — store scoring, target achievement rates, perfect store, geomarketing, real-time KPIs. This transparency is the foundation of the trust between CPM France and its brand clients.
The benefits measured after deployment
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1+20% field productivity — more time with customers, less unproductive time
The 20% productivity gain shows up across several dimensions: better-planned routes that reduce unprofitable travel, faster field data entry (reports, orders, shelf audits) thanks to the intuitive mobile interface, and the elimination of double entry between the field and back office. Every outsourced sales rep spends more time selling and merchandising, less on administrative tasks.
⚡+20% field productivity measured -
2+15% revenue — commercial performance at the heart of the value created
The 15% growth in generated revenue is the direct result of better targeting of sales opportunities — store scoring, geomarketing, covering blind spots — and improved conversion thanks to more effective tools in front of customers (catalogs, instant quotes, touch signature, full history). For CPM France and its client brands, it's concrete proof that the tool turns field sales into a growth driver.
💰+15% revenue generated -
3Centralized data — agile decision-making for National Sales Directors and CPM teams
Centralizing field data in Nomadia Field Sales transforms the quality of decision-making. National Sales Directors access a real-time, consolidated view of their outsourced teams' performance — with no need to wait for weekly reports or Excel spreadsheets. CPM's own teams, meanwhile, manage their reps using objective, shared KPIs and can adjust priorities quickly.
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4Offline continuity — no interruption in areas without network coverage
In supermarkets and hypermarkets, in-store network coverage is often unreliable. Nomadia Field Sales offers a reliable, native offline mode — reps access customer records, place orders, and log reports without a connection, with automatic sync once back in a covered area. A critical feature for CPM France, whose teams work across every type of retail outlet nationwide.
Nomadia Field Sales — the competitive edge for outsourced sales teams
Less unproductive time, more time with customers — optimized routes and faster data entry make a difference across hundreds of reps.
Better targeting, better conversion, coverage of blind spots — commercial performance improves directly through the tool.
National Sales Directors get a precise, consistent view of their outsourced teams — scoring, KPIs, perfect store, geomarketing.
Continuous in-store work with no network, automatic sync — a necessity in retail that has become a differentiating strength.
Discover Nomadia Field Sales
The solution CPM France chose to boost productivity by 20% and generate 15% more revenue from its outsourced retail sales teams.
Equip your reps to perform
Our experts analyze your field needs — mobile CRM, routes, merchandising, reporting for National Sales Directors — and offer a demo based on your use cases.
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