Customer Story · Nomadia Field Sales
Naturopera achieves +15% productivity by prioritising high-value territories and conquering new channels with Nomadia Field Sales
Result cited by Ségolène Bizet, National Sales Director after deploying Nomadia Field Sales. A gain achieved through high-value territory prioritisation, territory calibration and the opening of new distribution channels.
Naturopera: Performing in a fast-growing, multi-channel natural products market
Naturopera is an innovative player in the dietary supplements and natural products market — a sector in full expansion, driven by the rising demand for wellness and natural health products. With a commercial network spanning various distribution channels, Naturopera faced a structural challenge: how to ensure its sales force focuses on the highest-value territories and customers, while also capitalising on new channels beyond traditional mass retail.
The National Sales Management led by Ségolène Bizet had clearly diagnosed the problem: planning relying on scattered tools and manual methods, with no real visibility over high-potential areas or ability to quickly adjust field strategy. This diagnosis led Naturopera to select Nomadia Field Sales.
The transformation: from manual planning to strategic management
- Scattered tools and manual methods
- No visibility over high-potential areas
- Subjective, unstructured visit prioritisation
- Unable to identify target recruitment cities
- Field strategy difficult to adjust quickly
- Sales force limited to mass retail — new channels untapped
- Single platform centralising all customer data
- Precise mapping of high-value territories
- Strategic, structured visit prioritisation
- Target recruitment cities clearly identified
- Rapid real-time strategy adjustment
- Opening towards channels beyond mass retail
The 4 strategic objectives of the National Sales Management
High-value territory mapping: the core of the solution for Naturopera
The differentiating element of Nomadia Field Sales for Naturopera is its territory mapping and calibration capability. As Ségolène Bizet highlights, it is a "powerful calibration and mapping tool" — a phrase that reveals that the challenge is not simply managing visits, but intelligently structuring commercial territories according to their real value.
Segmenting customers and prospects by their real commercial potential — to focus visits on high-ROI accounts.
Identifying priority cities for new customer recruitment — a unique strategic tool expressly cited by the NSD.
Balancing commercial portfolios across field sales reps according to the potential of each geographic area.
Instant visibility of visits completed in each territory — to measure the impact of actions and adjust priorities.
+15% productivity. Personalised advice, the ability to reach channels beyond mass retail, a powerful calibration and mapping tool that enabled us to determine our target recruitment cities.
In the dietary supplements and natural products world, mass retail is just one channel among many. Pharmacies, para-pharmacies, health food stores, specialist wellness retailers: each requires a differentiated commercial approach. Nomadia Field Sales gave Naturopera the ability to identify, target and structure visits towards these alternative channels — a strategic opening that directly contributes to the measured +15% productivity gain.
Benefits observed by Naturopera
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+15% Productivity — A Documented, Quantified Gain
The figure is rare and precious in commercial transformation testimonials: +15% productivity measured by the National Sales Director. This gain is not the result of a single lever but a combination: strategic prioritisation of high-value territories, elimination of low-ROI visits, exploitation of new channels and time savings on route organisation.
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High-Value Territory Prioritisation: Resources in the Right Place
Nomadia Field Sales enables the mapping of all customers and prospects by commercial potential, then the building of visit plans that concentrate commercial resources on the most profitable areas. Naturopera's sales reps no longer travel at random — they visit high-value customers first, in strategic cities, according to a documented commercial ROI logic.
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Territory Mapping and Calibration: A Strategic Tool for the NSD
Nomadia Field Sales' calibration and mapping tool enabled Ségolène Bizet to identify target recruitment cities — a strategic capability that goes well beyond a standard CRM. The NSD can now allocate its commercial recruitment resources to the geographic areas where growth potential is highest, based on objective and up-to-date data.
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Opening Towards New Channels Beyond Mass Retail
In the natural products world, mass retail represents only part of the market potential. Thanks to the structure provided by Nomadia Field Sales, Naturopera can now organise and manage visits to alternative channels: pharmacies, health food stores, wellness spaces. This channel diversification is a significant growth lever in a market where natural products consumers are present across multiple touchpoints.
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Personalised Advisory Support and Rapid Field Team Adoption
Ségolène Bizet explicitly cites Nomadia's personalised advice as one of the differentiating elements. A tailored support that translated into rapid adoption of the tool by field sales reps — thanks to an intuitive interface enabling them to track priorities, update visits and record results directly from their mobile device, without complex training.
Strategic advantages for the National Sales Management
Every sales rep works in the highest-potential areas — commercial resources are deployed where they create the most value.
+15% documented productivity — a measurable result that justifies the investment and demonstrates the tool's value to management.
Ability to rapidly adjust commercial strategy based on newly detected performance or opportunities identified in the field.
Real-time field activity tracking by territory — the NSD manages with fresh data, without waiting for weekly reports.
Every field visit transformed into a targeted growth opportunity
By choosing Nomadia Field Sales, Naturopera has transformed its sales force into a targeted growth engine. The combination of field CRM, strategic planning and high-value territory mapping enables the NSD to make decisions based on objective data — and field sales reps to concentrate their energy where it generates the most results.
The most concrete KPI in the Field Sales series: a gain documented by the NSD — a few words worth more than a lengthy demonstration.
Target cities identified, high-value territories mapped, recruitment guided by data: Naturopera's NSD manages with precision.
Beyond mass retail, Naturopera now structures its presence across natural, health and wellness channels where its customers naturally shop.
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Prioritise your high-value territories and conquer new channels — like Naturopera with +15% productivity.
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