How does data exploitation make it possible to optimize delivery?
- 18/06/2026
- 10:42
reading time : 2 min
Content Marketing Manager
With the rise of e-commerce, half a billion parcels are delivered every year across France. In the context of a health crisis, the activity of online retailers has increased sharply since the second quarter of 2020, leading to an explosion in logistics flows. For companies, the challenge is threefold: meeting customer expectations, optimizing costs, and minimizing their environmental impact.
Table of Contents
Delivery, a Top Purchase Criterion for Online Shoppers
During the spring lockdown, the number of parcels delivered daily by La Poste’s Colissimo service rose to 1.7 million, compared with the usual 1.2 million. Peaks of 2 million were even recorded on certain days. This unexpected surge in activity generated around 40,000 errors, doubling this indicator to 2%. For online retailers, delivery therefore represents a major challenge.
Indeed, a survey commissioned by the urban distribution specialist and conducted by Ifop reveals that for 72% of internet users, delivery is the top priority. Furthermore, 85% of them would not hesitate to switch to a competing provider whose delivery service better meets their expectations.
With the goal of continuously optimizing logistics and the customer experience, special attention must be paid to this key stage of the purchasing journey. This requirement must be balanced with economic and environmental constraints. A digital route planning solution is therefore an invaluable tool for transport companies, preventing half-empty vehicles from being dispatched and reducing the number of trips.
Data Exploitation: The Key to High-Performance Delivery Services
Delivery management software is not only used to define the best route for each truck so that every trip enables the delivery of the maximum number of parcels. The analysis of data related to each consumer’s behavior (including their history), for example, highlights their availability schedules. Thus, if this factor disrupts the schedule, the carrier can proactively offer the customer the option of entrusting their parcel to a person of their choice during their absence. In this way, the carrier avoids disappointing the customer with a postponed delivery and limits additional costs.
Likewise, communication is a crucial aspect. Here again, data exploitation facilitates a smooth flow of information between the carrier, the merchant website, and the consumer. The latter two must have privileged access to information regarding the progress of the delivery. In real time, through a web interface, SMS, or email, they must know exactly where the parcel is located, with this information expressed in simple and perfectly understandable language.
This transparency is essential for establishing a climate of trust among all parties involved. Thus, 98% of the people surveyed by Ifop stated that a positive delivery experience motivates them to remain loyal to a retailer.
It is therefore essential today to stop considering logistics activities as a simple cost center and to make the necessary investments to guarantee their performance.
Project, request for a demonstration, or free trial?
Frequently Asked Questions
FAQ – The Most Frequently Asked Questions About Nomadia
Why Choose Nomadia?
As France’s leading publisher of Smart Mobility SaaS solutions, Nomadia supports more than 175,000 field professionals every day. Our solutions are easy to use, quick to deploy, and deliver significant and immediate return on investment.
Drawing on the expertise of both a software publisher-integrator and a consulting firm, Nomadia’s teams provide tailored support, from data consulting to the deployment of mobile devices. Finally, our technical support team is available 24/7 to assist you.
Who Are Nomadia Solutions Designed For?
Nomadia solutions support the digital transformation of all mobile professionals: field sales representatives, delivery drivers, technicians, auditors, healthcare workers, inspectors, service providers, security patrol officers, experts, and more.
Whether for SMEs or large enterprises, our solutions adapt to businesses of all sizes and across all industries.
How Much Does It Cost?
Nomadia Delivery offers transparent and flexible pricing, which primarily depends on the number of users (for example, planners and dispatchers) rather than a fixed cost per parcel.
Thanks to this model, you can control your delivery costs based on the number of resources (users) involved in route management, providing great flexibility to adjust your subscription according to the size of your fleet and your operational needs.
Is It Compatible with My Current ERP System?
Yes! Nomadia Delivery has been designed to integrate quickly and easily into your existing environment thanks to our powerful and secure APIs. Our solution is compatible with most ERP systems on the market. API integration enables the automatic synchronization of your transport orders, customer orders, and customer information, ensuring smooth and error-free delivery tracking. The solution also offers user-friendly import capabilities with data validation controls, as well as export options in multiple customizable formats.
Is It Suitable for Our Delivery Volume?
Yes, Nomadia Delivery is ideal for companies that manage a high volume of deliveries and want to optimize their routes, create balanced territories for their drivers, and ensure precise tracking of every parcel. Nomadia Delivery adapts to fleets of all sizes!
Can Multiple Warehouses or Depots Be Managed?
Yes, our solution allows you to manage multiple warehouses or depots. It centralizes data and optimizes routes or service operations for each of them.
Is There a Limit to the Number of Stops in Route Optimizations?
No, there is no strict limit to the number of stops in route optimizations. Our solution can handle large volumes of stops and quickly calculate optimized routes.
