Capitalizing on the Unstoppable Rise of E-Commerce

21/07/2026
14:56

reading time : 2 min

Lucie Monnot

Content Marketing Manager

The Covid-19 pandemic profoundly changed consumer behavior, triggering an explosion in online commerce in 2020. Over the next 5 years, internet purchases are set to increase by a further 7%, and cross-border commerce by between 15% and 20%. Here are some expert tips for entering the world of remote selling — now an essential component of any business strategy.

Riding the wave of marketplace success

Last year, B2C e-commerce in France grew by 8.5%, driven primarily by products (+32%) while services declined by 10%. 70% of volumes are generated on marketplaces. In the B2B space, online revenue is even higher than in B2C. By 2023, digital channels will account for 17% of B2B sales.

To seize the opportunities this phenomenon offers businesses, the marketplace represents the ideal solution. It avoids the need to build and manage a proprietary e-commerce platform and to bear high marketing and logistics costs.

There are around 15,000 marketplaces connecting professionals and private individuals worldwide. While they represent only 1.5% of the 1 million e-commerce sites currently active, they capture 52% of global volume — and up to 75% of volumes in China. Whether generalist or specialized in a limited number of product types, marketplaces offer two main advantages for retailers:

The wide variety of products on offer attracts a large and varied customer base, increasing each player’s chances of making sales;
Access to major markets such as China and the United States — along with their associated constraints: duties and taxes, website translation, currency diversity, logistics, and so on.

Boosting your e-commerce activity

For any e-retailer, success begins with a thorough understanding of the targeted local markets and the expectations of consumers in each geographic area.

The quality of the customer experience is another essential aspect, resting on several key points:

a smooth journey from order placement through to delivery;
a unified experience across all devices — especially mobile, now the most widely used for web browsing;
personalized communication and offers;
effective management of returns, whose rates can reach up to 30% in certain sectors;
fast and more responsible delivery to all areas, including those that are difficult to access.

Targeting the European market as a first step towards internationalization is a sound option. Customs duties are eliminated, transactions take place in the same currency, and social networks are identical. What is more, according to specialists, the growth rate of cross-border e-commerce is three times higher than that of domestic e-commerce.

The adoption of a logistics solution is also indispensable for managing the last mile — a major challenge for companies and territories alike, especially in urban areas with congestion and pollution.

Adapting to the major trends of tomorrow

With the exponential growth of e-commerce expected, the exploitation of data is more essential than ever for adapting offerings to new customer requirements. Furthermore, players in the sector must step up their efforts in favor of cleaner logistics. To reduce their carbon footprint, they are implementing various initiatives:

the use of more eco-friendly delivery solutions, with electricity playing an increasingly prominent role in fleets (bikes, vehicles, and even cargo aircraft);
the opening of European warehouses closer to final buyers and the optimization of truck routes;
adapting cardboard box dimensions to the goods inside.

Another major shift is being observed: the boom in second-hand goods and consumer-to-consumer (C2C) sales. The meteoric rise of these consumption patterns reflects an evolution in attitudes that appears irreversible. Every brand must anticipate the impact of these changes in order to remain competitive — and this requires, among other things, optimizing its logistics.

Frequently Asked Questions

FAQ – The Most Frequently Asked Questions About Nomadia

Why Choose Nomadia?

As France’s leading publisher of Smart Mobility SaaS solutions, Nomadia supports more than 175,000 field professionals every day. Our solutions are easy to use, quick to deploy, and deliver significant and immediate return on investment.

Drawing on the expertise of both a software publisher-integrator and a consulting firm, Nomadia’s teams provide tailored support, from data consulting to the deployment of mobile devices. Finally, our technical support team is available 24/7 to assist you.

Who Are Nomadia Solutions Designed For?

Nomadia solutions support the digital transformation of all mobile professionals: field sales representatives, delivery drivers, technicians, auditors, healthcare workers, inspectors, service providers, security patrol officers, experts, and more.

Whether for SMEs or large enterprises, our solutions adapt to businesses of all sizes and across all industries.

How Much Does It Cost?

Nomadia Delivery offers transparent and flexible pricing, which primarily depends on the number of users (for example, planners and dispatchers) rather than a fixed cost per parcel.

Thanks to this model, you can control your delivery costs based on the number of resources (users) involved in route management, providing great flexibility to adjust your subscription according to the size of your fleet and your operational needs.

Is It Compatible with My Current ERP System?

Yes! Nomadia Delivery has been designed to integrate quickly and easily into your existing environment thanks to our powerful and secure APIs. Our solution is compatible with most ERP systems on the market. API integration enables the automatic synchronization of your transport orders, customer orders, and customer information, ensuring smooth and error-free delivery tracking. The solution also offers user-friendly import capabilities with data validation controls, as well as export options in multiple customizable formats.

Is It Suitable for Our Delivery Volume?

Yes, Nomadia Delivery is ideal for companies that manage a high volume of deliveries and want to optimize their routes, create balanced territories for their drivers, and ensure precise tracking of every parcel. Nomadia Delivery adapts to fleets of all sizes!

Can Multiple Warehouses or Depots Be Managed?

Yes, our solution allows you to manage multiple warehouses or depots. It centralizes data and optimizes routes or service operations for each of them.

Is There a Limit to the Number of Stops in Route Optimizations?

No, there is no strict limit to the number of stops in route optimizations. Our solution can handle large volumes of stops and quickly calculate optimized routes.

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