Geography: the ally of choice for your mobile teams…
- 15/11/2023
- 15:48
reading time : 2 min
Content Marketing Manager
In every company, the activities of a mobile sales team can be broken down into four phases: mobile field forces organization, appointment scheduling, route management and efficiency analysis.
Table of Contents
Administrating sales: sectorization has a key role
Sectorization is the cornerstone of structuring the activities of a mobile sales team. Defining and assigning balanced territories to individual sales staff – in terms of sales potential, the number of customers or prospects to visit, visit locations and travel capability – will condition the operational efficiency of sales staff, and importantly (a point that is often overlooked) their commitment in the medium to long-term to the role.
Geomarketing solutions allow you to study potential for a geographic area: you can assess current performance and set up the required sectorization and organisation so the whole of the market is efficiently covered. Automated sectorization tools featuring notions of balancing potential, travel time between customers/prospects, sales history, or even proximity of zones in relation to each other, allow you to establish an optimized sales map that is fit for purpose in relation to available resources
Scheduling: you can do more, thanks to geoptimization
Whether or not the responsibility for scheduling falls to the planning team and sales staff themselves, scheduling aims to design a rational programme of visits that is practicable: both rational and realistic. Geoptimization systematically exploits the geographic dimension to maximise productive time with customers/prospects (number and duration of visits) while minimising travel times and distances.
Geoschedulling systems provide efficient handling for appointment making and calculate optimized route plans dynamically, factoring in geographic parameters, customer criteria and key sales strategy factors.
Operations management: more proactive thanks to mobile tools
On the ground, having access to information about visits and routes, and real-time travel constraints thanks to tracking tools, are logical extensions to the basic organisation and scheduling operations. They guarantee teams can respond at pace and be proactive in communicating with customers in the event of a late arrival or cancellation.
With or without tracking components, mobile help systems provide sales personnel with the necessary support for managing the geographic dimension of their routes: direction of travel, dynamic re-routing, search for customers/prospects nearby…
Monitoring and analysis: developing potential using geo-reporting
The task of tracking and analysing visit plans essentially falls to sales managers, who can rapidly discover avenues for improvement using Geo-reporting or Business Intelligence geographic systems: these will automatically generate and consolidate the reports needed for a detailed analysis of activities and performances for sales staff operating on each sector, area or zone grouping.
By analysing the way operations unfold on the ground as compared with the way they were originally planned, sales managers can identify problem areas for sectors and routes and define adjustments to apply to the process to help their teams realise the potential offered by their sales territory.
Each phase of your operation can obviously be optimized independently of the others using dedicated geographic tools that are apt for that part of the process. However, only a global approach that articulates these various component tools will fully harness the geography and make it work for you, translating geographic information into competitive advantage.
Frequently Asked Questions
FAQ – The Most Frequently Asked Questions About Nomadia
Why Choose Nomadia?
As France’s leading publisher of Smart Mobility SaaS solutions, Nomadia supports more than 175,000 field professionals every day. Our solutions are easy to use, quick to deploy, and deliver significant and immediate return on investment.
Drawing on the expertise of both a software publisher-integrator and a consulting firm, Nomadia’s teams provide tailored support, from data consulting to the deployment of mobile devices. Finally, our technical support team is available 24/7 to assist you.
Who Are Nomadia Solutions Designed For?
Nomadia solutions support the digital transformation of all mobile professionals: field sales representatives, delivery drivers, technicians, auditors, healthcare workers, inspectors, service providers, security patrol officers, experts, and more.
Whether for SMEs or large enterprises, our solutions adapt to businesses of all sizes and across all industries.
How Much Does It Cost?
Nomadia Delivery offers transparent and flexible pricing, which primarily depends on the number of users (for example, planners and dispatchers) rather than a fixed cost per parcel.
Thanks to this model, you can control your delivery costs based on the number of resources (users) involved in route management, providing great flexibility to adjust your subscription according to the size of your fleet and your operational needs.
Is It Compatible with My Current ERP System?
Yes! Nomadia Delivery has been designed to integrate quickly and easily into your existing environment thanks to our powerful and secure APIs. Our solution is compatible with most ERP systems on the market. API integration enables the automatic synchronization of your transport orders, customer orders, and customer information, ensuring smooth and error-free delivery tracking. The solution also offers user-friendly import capabilities with data validation controls, as well as export options in multiple customizable formats.
Is It Suitable for Our Delivery Volume?
Yes, Nomadia Delivery is ideal for companies that manage a high volume of deliveries and want to optimize their routes, create balanced territories for their drivers, and ensure precise tracking of every parcel. Nomadia Delivery adapts to fleets of all sizes!
Can Multiple Warehouses or Depots Be Managed?
Yes, our solution allows you to manage multiple warehouses or depots. It centralizes data and optimizes routes or service operations for each of them.
Is There a Limit to the Number of Stops in Route Optimizations?
No, there is no strict limit to the number of stops in route optimizations. Our solution can handle large volumes of stops and quickly calculate optimized routes.
