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Merchandising Software: A Mobile Solution for Field Sales Representatives

17/08/2026
10:19

reading time : 2 min

Lucie Monnot

Content Marketing Manager

Merchandising software is an essential tool for ensuring that your products are available at the right time and in the right place. However, it is important to choose a solution from a specialist provider.

Nomadia, the French software publisher specializing in solutions for mobile professions, has developed an innovative complementary solution to optimize your brand’s presence at the point of sale and manage all distribution-related tasks efficiently.

This solution is Nomadia Sales, a configurable mobile application designed to deliver a rapid return on investment.

What is merchandising software used for?

Merchandising brings together the techniques and tools used to highlight products at the point of sale.

This requires taking the appearance of the products being sold, sales objectives and the economic constraints associated with available space into account.

The person responsible for distribution must therefore create an optimized store layout that improves product visibility according to the customer journey.

The objective is to provide visitors and customers with a better experience, so that your products almost sell themselves.

Good merchandising software improves sales through effective shelf organization. It can be used to:

Visualize available spaces.
Analyze sales data.
Implement the recommendations derived from that analysis.

Before adopting this type of software, it is important to check whether the proposed features meet your business needs, particularly the way your products are managed and distributed.

How do you choose merchandising software?

Generally speaking, it is best to choose a solution that is easy to learn and use.

Merchandising software should simplify the work of field sales representatives while allowing managers to monitor the progress and results of their teams’ routes.

A mobile application that facilitates the two-way flow of information, including data and recommendations, is therefore preferable.

This ensures the effectiveness of your sales teams in every context, from points of sale and mobile promotional activities to supermarket visits.

It is possible to purchase software from a specialist distributor. However, working directly with a software publisher is generally the best option because it gives you access to genuine expertise.

The publisher can advise you on the features that should be included in your software according to your business needs and the types of products you distribute.

Nomadia Sales: the complementary solution for your merchandising tool

Nomadia Sales was developed to make the work of field sales representatives easier.

This complementary software supports optimized shelf audits, route schedule management, the creation and search of customer records and activity tracking through various documents, including visit report histories.

The quantity of stock carried by each representative is also available in real time.

In the back office, Nomadia Sales includes:

An integrated calendar.
A dashboard.
Several indicators providing FMCG retail metrics.

These tools help you evaluate the effectiveness of your merchandising strategy.

The availability of data collected through the software also makes it easier to organize various activities, including in-store events and promotions.

Nomadia Sales software: what are the benefits for merchandising?

As a mobile solution providing real-time information flows, Nomadia Sales optimizes field sales while simplifying back-office monitoring.

You can quickly assess the results of each promotional activity because our CRM enables effective communication between sales representatives and their respective supervisors.

The availability of field data allows you to check at any time whether products in stores comply with agreements made with central purchasing organizations.

The software also allows you to assess your position relative to competitors and quickly make the best decisions for managing your organization.

Powerful and intuitive, Nomadia Sales includes all the practical features required by field sales representatives, with the option to add features according to your needs.

The software is compatible with Android and iOS and can operate offline.

Nomadia, a specialist in mobile solutions for businesses

We have developed several solutions for delivery drivers, medical sales representatives, field sales representatives, warehouse employees and other mobile professionals.

These applications are designed to meet the requirements of mobile teams by simplifying route and inventory management while ensuring transparent monitoring.

Our solutions, including Nomadia Sales, are both simple and practical and address concrete operational challenges.

For companies seeking a more comprehensive management solution, we offer a CRM suite that integrates all commercial management functions, from order taking and delivery management to merchandising layout planning and inventory management.

Frequently Asked Questions

FAQ – The Most Frequently Asked Questions About Nomadia

Why Choose Nomadia?

As France’s leading publisher of Smart Mobility SaaS solutions, Nomadia supports more than 175,000 field professionals every day. Our solutions are easy to use, quick to deploy, and deliver significant and immediate return on investment.

Drawing on the expertise of both a software publisher-integrator and a consulting firm, Nomadia’s teams provide tailored support, from data consulting to the deployment of mobile devices. Finally, our technical support team is available 24/7 to assist you.

Who Are Nomadia Solutions Designed For?

Nomadia solutions support the digital transformation of all mobile professionals: field sales representatives, delivery drivers, technicians, auditors, healthcare workers, inspectors, service providers, security patrol officers, experts, and more.

Whether for SMEs or large enterprises, our solutions adapt to businesses of all sizes and across all industries.

How Much Does It Cost?

Nomadia Delivery offers transparent and flexible pricing, which primarily depends on the number of users (for example, planners and dispatchers) rather than a fixed cost per parcel.

Thanks to this model, you can control your delivery costs based on the number of resources (users) involved in route management, providing great flexibility to adjust your subscription according to the size of your fleet and your operational needs.

Is It Compatible with My Current ERP System?

Yes! Nomadia Delivery has been designed to integrate quickly and easily into your existing environment thanks to our powerful and secure APIs. Our solution is compatible with most ERP systems on the market. API integration enables the automatic synchronization of your transport orders, customer orders, and customer information, ensuring smooth and error-free delivery tracking. The solution also offers user-friendly import capabilities with data validation controls, as well as export options in multiple customizable formats.

Is It Suitable for Our Delivery Volume?

Yes, Nomadia Delivery is ideal for companies that manage a high volume of deliveries and want to optimize their routes, create balanced territories for their drivers, and ensure precise tracking of every parcel. Nomadia Delivery adapts to fleets of all sizes!

Can Multiple Warehouses or Depots Be Managed?

Yes, our solution allows you to manage multiple warehouses or depots. It centralizes data and optimizes routes or service operations for each of them.

Is There a Limit to the Number of Stops in Route Optimizations?

No, there is no strict limit to the number of stops in route optimizations. Our solution can handle large volumes of stops and quickly calculate optimized routes.

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