Optimize Store Merchandising to Increase Profitability

17/08/2026
10:01

reading time : 2 min

Lucie Monnot

Content Marketing Manager

In physical retail, merchandising is essential for highlighting products and maximizing sales.

Optimization techniques are used to create a unique environment that attracts customers and encourages them to make a purchase. Using dedicated software helps merchandising specialists define and implement the most effective strategy.

Merchandising as a multidimensional approach

Despite the growth of e-commerce, physical points of sale remain essential to an omnichannel customer journey.

Inside the store, several elements are essential for attracting consumers, making them feel comfortable and encouraging them to buy:

Window displays.
Product presentation on shelves.
Choice of furniture and fixtures.
Signage.
Overall atmosphere.
In-store promotional activities.

Merchandising covers all these areas. When properly designed, this marketing approach makes it possible to use store space more effectively and significantly improve profitability by increasing sales.

Optimizing merchandising involves three main areas:

Attraction: the objective is to create a unique environment that appeals to shoppers. This includes the overall layout, decoration and in-store activities.
Management: this concerns product positioning, taking the size of each area and the assortment into account. It includes shelf height, product presentation methods and decorative elements.
Assortment organization: products are organized by theme or product family.

Designing a retail store in 3 key steps

Implementing a merchandising policy involves three key steps.

1. Define the assortment

The assortment is characterized by three elements:

Length: the total number of products offered by the company.
Breadth: the number of product categories included in the assortment, with each category meeting a specific need.
Depth: the number of products within the assortment that meet the same need.

2. Position the shelves within the store

The placement of shelves is defined according to hot and cold zones, with cold zones being more difficult or less convenient for customers to reach.

It also takes the direction of customer flow, gondola units and all spaces dedicated to in-store promotional activities into account, including tables, end caps, mannequins and other display areas.

The merchandiser must also consider several other important objectives:

Encourage visitors to explore the aisles in order to increase impulse purchases.
Minimize the risk of theft.
Reduce handling requirements.
Maximize the quantity of products accessible to customers and avoid out-of-stock situations in self-service areas.

3. Install products on the shelves

Visual merchandising involves organizing the sales area visually in order to highlight products while taking aesthetic objectives, commercial performance and brand or retailer image into account.

This organization is based on the floor length occupied by the shelf space, known as the floor-facing length, and the number of shelf levels occupied by the product, known as the total shelf frontage.

In the age of digitalization, merchandising software is an essential tool for carrying out the necessary analyses, developing a strategy and managing the various actions it involves.

Frequently Asked Questions

FAQ – The Most Frequently Asked Questions About Nomadia

Why Choose Nomadia?

As France’s leading publisher of Smart Mobility SaaS solutions, Nomadia supports more than 175,000 field professionals every day. Our solutions are easy to use, quick to deploy, and deliver significant and immediate return on investment.

Drawing on the expertise of both a software publisher-integrator and a consulting firm, Nomadia’s teams provide tailored support, from data consulting to the deployment of mobile devices. Finally, our technical support team is available 24/7 to assist you.

Who Are Nomadia Solutions Designed For?

Nomadia solutions support the digital transformation of all mobile professionals: field sales representatives, delivery drivers, technicians, auditors, healthcare workers, inspectors, service providers, security patrol officers, experts, and more.

Whether for SMEs or large enterprises, our solutions adapt to businesses of all sizes and across all industries.

How Much Does It Cost?

Nomadia Delivery offers transparent and flexible pricing, which primarily depends on the number of users (for example, planners and dispatchers) rather than a fixed cost per parcel.

Thanks to this model, you can control your delivery costs based on the number of resources (users) involved in route management, providing great flexibility to adjust your subscription according to the size of your fleet and your operational needs.

Is It Compatible with My Current ERP System?

Yes! Nomadia Delivery has been designed to integrate quickly and easily into your existing environment thanks to our powerful and secure APIs. Our solution is compatible with most ERP systems on the market. API integration enables the automatic synchronization of your transport orders, customer orders, and customer information, ensuring smooth and error-free delivery tracking. The solution also offers user-friendly import capabilities with data validation controls, as well as export options in multiple customizable formats.

Is It Suitable for Our Delivery Volume?

Yes, Nomadia Delivery is ideal for companies that manage a high volume of deliveries and want to optimize their routes, create balanced territories for their drivers, and ensure precise tracking of every parcel. Nomadia Delivery adapts to fleets of all sizes!

Can Multiple Warehouses or Depots Be Managed?

Yes, our solution allows you to manage multiple warehouses or depots. It centralizes data and optimizes routes or service operations for each of them.

Is There a Limit to the Number of Stops in Route Optimizations?

No, there is no strict limit to the number of stops in route optimizations. Our solution can handle large volumes of stops and quickly calculate optimized routes.

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