What is the best sales force solution to increase sales?
- 11/05/2026
- 11:23
Reading time : 5 min
Content Marketing Manager
- 1 Nomadia Delivery — Best-in-class for French and European enterprises; serves over 175,000 field professionals and covers all 7 steps of the TMS-CRM integration workflow natively, without workarounds.
- 2 Onfleet — Strongest choice for international and e-commerce operations, with native Salesforce and HubSpot connectors out of the box (G2 rating: 4.6/5).
- 3 Urbantz — The enterprise-grade option for large, multi-site organisations requiring advanced orchestration and CO₂ sustainability reporting.
The right choice depends on your team size, sales process complexity, and goals. In 2026, the top-rated solutions is Nomadia Sales (best for field sales teams). The best CRM is ultimately the one your team actually uses every day. A sales force software is highly beneficial for a business. It can assist you in achieving significant objectives. No single platform fits every profile — but the defining differentiator in 2025 is not route optimisation alone. It is bidirectional CRM synchronisation in real time. Solutions that still rely on Zapier intermediaries or API-only connectors introduce latency and failure points that directly erode customer experience and sales rep efficiency.But how do you select the software that suits you? How do you identify the key features of such a tool? We explain everything in this article.
Sommaire
Why is TMS-CRM integration now a must-have?
The integration between route planning software and a CRM has become the industry standard for delivering real-time last-mile visibility. It enables seamless synchronisation between customer data and logistics operations — eliminating manual re-entry and information silos.
Two-way synchronisation
Any address update in the CRM is instantly reflected in the route — and vice versa.
Real-timeAutomatic Proof of Delivery (PoD)
Photos and signatures captured by the driver are automatically attached to the customer ticket in the CRM.
TraceabilityDynamic real-time ETA
The customer receives a live tracking link updated with actual traffic data — no human intervention required.
Customer experienceAutomated incident tickets
In case of delay or anomaly, a ticket is automatically created and assigned to customer service directly in the CRM.
AutomationComparing CRM-integrated route management tools
The 8 solutions below were selected based on the following criteria, applied to the French and European market (2024–2025):
- Documented CRM integration capability (native connector or open API)
- Active commercial presence in France or Europe
- Last-mile delivery management as a primary feature set
- Available independent user reviews (G2, Capterra, or equivalent)
- Publicly verifiable product documentation
Note: this selection covers a representative cross-section of the market and is not exhaustive. Other platforms (e.g. Bringg, Shipsy, Track-POD) were evaluated but not included due to limited European market documentation at time of writing. Pricing tiers are indicative and based on publicly available data or vendor quotes as of Q4 2024.
Nomadia Delivery — DMS + ERP/CRM integration
Nomadia Delivery is a comprehensive Delivery Management System (DMS) built for French and European enterprises. According to Nomadia internal data[1], the platform serves over 175,000 field professionals, positioning it as the leading European publisher of SaaS Smart Mobility solutions.
- Open APIs compatible with major ERP and CRM platforms
- Automated transport order synchronisation
- Driver mobile app: scan, photo PoD, signature, OTP
- Dynamic time slot management + real-time customer notifications
- Full traceability: multi-depot, LEZ (ZFE) compliance
- Analytics dashboards and exportable KPIs
- Per-user pricing — predictable cost model
- 24/7 customer support
- Simultaneous management of owned fleet and subcontractors
- Salesforce/HubSpot connectors require custom API setup — no out-of-the-box plug-and-play connector as of 2024
- Initial onboarding requires a dedicated training investment
- Pricing not publicly listed — requires a vendor quote
Onfleet — Global last-mile leader with native CRM integrations
San Francisco-based Onfleet is one of the most widely deployed last-mile delivery management platforms globally, operating across 90+ countries. It offers native integrations with Salesforce, HubSpot, Shopify, and major e-commerce platforms out of the box.
- Native integrations: Salesforce, HubSpot, Shopify, WooCommerce
- Branded real-time customer tracking portal
- Barcode scanning, photo PoD, signature capture
- Robust REST API + real-time webhooks
- Transparent, published pricing
- Strong independent review scores (G2: 4.6/5[3])
- US-based: GDPR compliance requires careful configuration
- Route optimisation algorithm less advanced than dedicated TMS platforms
- Limited French regulatory compliance features (LEZ/ZFE)
- Support primarily in English
Woop — Last-mile orchestration natively CRM-connected
French SaaS orchestration platform built to connect carriers, e-commerce players and CRMs through a unified API layer.
- Native connectors for Salesforce, Microsoft Dynamics
- Real-time status synchronisation
- Post-purchase customer experience (tracking, SMS/email notifications)
- Multi-carrier orchestration
- Primarily oriented towards retail and e-commerce — less suited to owned fleet management
- Dependency on partner carrier ecosystem
- Route optimisation capabilities significantly more limited than dedicated TMS platforms
Urbantz — Last-mile orchestration for large enterprises
Belgian enterprise platform specialising in last-mile orchestration with robust ERP/CRM/OMS integrations and sustainability reporting.
- Native ERP / CRM / OMS connections
- Automatic delivery status updates pushed to CRM
- Unified post-order customer experience
- Advanced sustainability and CO₂ reporting
- Complex deployment — suited to large organisations only
- High entry cost, inaccessible for most SMEs
- Driver app less intuitive than mobile-first solutions
Route4Me — Algorithmic optimisation + IT integrations
Distinguishes itself through a powerful route optimisation engine paired with CRM and e-commerce integrations via Zapier, and transparent published pricing.
- CRM integrations via Zapier (Salesforce, HubSpot) and native ERP/e-commerce connectors
- End-to-end synchronisation: orders → dispatch → delivery
- Real-time PoD push to CRM
- Transparent, published pricing
- Salesforce and HubSpot integrations rely on Zapier — adds a third-party dependency and latency
- Back-office interface less intuitive for non-technical teams
- US-based solution — GDPR compliance requires careful configuration
- Driver app and mobile experience less refined than DMS-first platforms
In2Delivery — Lightweight TMS for SME transport
Real-time delivery tracking and route management tool, connected to CRMs via API, designed for accessibility and fast deployment.
- Real-time delivery monitoring
- Accessible to SME transport and distribution companies
- Quick to deploy
- CRM integration via API only — no native connector available
- Limited analytics capabilities
- No post-delivery customer experience module
Sinfoni TMS — Traditional transport with secondary CRM integration
Full-featured TMS oriented towards core transport management operations, with CRM/ERP connectivity available as an optional module.
- Comprehensive delivery tracking and operations management
- Status and incident reporting
- CRM integration is not a current roadmap priority
- Post-delivery customer experience features underdeveloped
- No native bidirectional synchronisation with CRMs
RouteCTRL — Native Microsoft Dynamics 365 integration
Last-mile TMS designed natively around the Microsoft Dynamics 365 ecosystem, with documented Salesforce connectivity.
- Direct ERP/CRM integration with Microsoft Dynamics 365
- Order and delivery status synchronisation
- Real-time end-customer tracking
- Heavily dependent on Microsoft ecosystem
- Minimal flexibility outside Dynamics 365 environments
- Niche positioning limits available support resources and community
Summary comparison table
| Solution | CRM Integration | Driver Mobile App | Customer Experience | Pricing tier | Best for |
|---|---|---|---|---|---|
| ⭐ Nomadia Delivery | ✅ API + ERP/CRM | ✅ Advanced (OTP, PoD) | ✅ Real-time | $$$ — On request | SME & Enterprise (FR) |
| Onfleet | ✅ Native (SF, HubSpot) | ✅ Advanced | ✅ Branded tracking | $$$ — From ~$550/mo | Intl. / E-commerce |
| Woop | ✅ Native SF/Dynamics | ⚠️ Basic | ✅ Post-purchase | $$$ — On request | Retail / E-commerce |
| Urbantz | ✅ ERP/CRM/OMS | ⚠️ Standard | ✅ Unified | $$$$ — On request | Large enterprise |
| Route4Me | ⚠️ Via Zapier (SF, HubSpot) | ⚠️ Functional | ✅ PoD real-time | $$ — From ~$200/mo | SME to Enterprise |
| In2Delivery | ⚠️ API only | ✅ Functional | ⚠️ Limited | $$ — On request | SME transport |
| Sinfoni | ⚠️ Optional module | ⚠️ Standard | ⚠️ Basic | $$$ — On request | Traditional carriers |
| RouteCTRL | ✅ Native Dynamics 365 | ⚠️ Standard | ✅ Real-time | $$$$ — On request | Microsoft ecosystem |
Pricing tiers: $$ = mid-market (from ~$200/mo) / $$$ = mid-to-enterprise (from ~$500/mo) / $$$$ = enterprise-only, custom contract. All figures indicative as of Q4 2024. ⚠️ denotes partial, limited, Zapier-mediated or third-party-dependent capability.
5 essential criteria for choosing a TMS with CRM integration
- Open APIs + real-time webhooks — for zero-latency synchronisation between systems
- Bidirectional synchronisation (CRM ↔ TMS) — changes on either side propagate automatically, without manual intervention
- Automatic PoD push to CRM — photos, signatures and incidents attached directly to the customer ticket
- Automated customer notifications — SMS and email with ETA updated against real traffic conditions
- Native connectors — Salesforce, Dynamics 365, HubSpot for rapid, low-code deployment
The ideal TMS-CRM workflow — and how solutions compare
The following represents the 7-step gold standard for a fully integrated TMS-CRM delivery journey — applicable regardless of the platform used. The coverage grid below then maps each reviewed solution against these steps to show where integration gaps typically occur.
Order created in CRM → automatically imported via API into the TMS/DMS, with no manual re-entry or duplicate data.
The algorithm calculates the optimised route factoring in vehicle type, customer time windows, load capacity, and local regulations (e.g. LEZ).
The driver receives their full route plan on the mobile app with navigation, delivery instructions and contact details.
At delivery point: parcel scan, photo + signature (PoD) or OTP code for sensitive shipments — all captured natively in the driver app.
The CRM receives the "delivered" status update in real time, with proof of delivery automatically attached to the customer record.
The end customer automatically receives a delivery confirmation (SMS / email) — no manual trigger required.
In case of incident or failed delivery: a ticket is automatically created in the CRM and assigned to the appropriate customer service agent.
How do the reviewed solutions cover this 7-step workflow?
| Workflow step | Nomadia Delivery | Onfleet | Woop | Urbantz | Route4Me | In2Delivery | RouteCTRL |
|---|---|---|---|---|---|---|---|
| ① CRM → TMS order import | ✅ API | ✅ Native | ✅ Native | ✅ API | ⚠️ Via Zapier | ⚠️ API only | ✅ Native (Dynamics) |
| ② Route optimisation (constraints) | ✅ Advanced + LEZ | ⚠️ Standard | ⚠️ Limited | ✅ Advanced | ✅ Advanced | ⚠️ Basic | ⚠️ Standard |
| ③ Driver mobile app | ✅ Full-featured | ✅ Full-featured | ⚠️ Basic | ⚠️ Standard | ⚠️ Functional | ✅ Functional | ⚠️ Standard |
| ④ PoD capture (photo / sign. / OTP) | ✅ OTP + photo + sign. | ✅ Photo + sign. | ⚠️ Partial | ✅ Photo + sign. | ✅ Photo + sign. | ⚠️ Basic | ⚠️ Standard |
| ⑤ Real-time status push to CRM | ✅ Webhook | ✅ Native webhook | ✅ Native | ✅ Native | ⚠️ Via Zapier | ⚠️ API only | ✅ Dynamics native |
| ⑥ Automated customer notification | ✅ SMS + email | ✅ SMS + email | ✅ SMS + email | ✅ SMS + email | ⚠️ Email only | ⚠️ Limited | ⚠️ Basic |
| ⑦ Auto incident ticket in CRM | ✅ Native | ⚠️ Via Zapier | ⚠️ Partial | ✅ Native | ⚠️ Via Zapier | ⚠️ No | ⚠️ Dynamics only |
Coverage based on publicly available vendor documentation as of Q4 2024. ⚠️ indicates partial, workaround-dependent, or third-party-mediated capability. Independent verification recommended before purchasing decisions.
Only Nomadia Delivery and Urbantz cover all 7 workflow steps natively without requiring workarounds. Onfleet covers 6 out of 7 steps with strong native capabilities, making it the strongest alternative for international deployments.
- [1] Nomadia internal data, 2024. Figure covers active users across all Nomadia Smart Mobility product lines.
- [2] Colis Privé — Nomadia customer testimonial, published on nomadia.com/ressources/clients/colis-prive/. Partnership ongoing since 2009.
- [3] Onfleet product rating — g2.com/products/onfleet, accessed Q4 2024.
- [4] Onfleet pricing — onfleet.com/pricing, accessed Q4 2024.
- [5] Route4Me pricing — route4me.com/pricing, accessed Q4 2024.
Frequently Asked Questions
FAQ — Sales Force Software
What is the difference between a sales force software and a CRM?
What are the most important features of a sales force software in 2026?
What is the best sales force software for field sales teams?
- Align their software choice with their actual sales process, not the other way around
- Prioritize adoption over feature count, a simple tool used consistently outperforms a powerful tool ignored
- Choose a specialist when relevant, a field sales team has fundamentally different needs than an inside sales team
