Plukon Food Group improves sales efficiency with Nomadia Sales — a more agile and productive field organization

Plukon Food Group is presented here as an innovative player in the European food industry using Nomadia Sales to improve the efficiency of its sales force. The operating model described in the source material is based on a nationwide network, mobile field professionals and a high volume of appointments that must be coordinated every day.

The organization needed to optimize field rounds, reduce unnecessary mileage and limit time spent on the road. Its objective was to create a smoother link between online requests, appointment scheduling and the daily work of mobile teams.

Beyond the expected cost savings, the goal was to improve mobile teams' working conditions while increasing their productivity, with more assignments handled per day.

The online ordering system was a strategic support tool for organizing the schedules of field personnel. To respond more effectively to user expectations, the company also wanted to use geo-optimization to make it easier to book appointments directly online.

With a nationwide network and certified field professionals covering multiple territories, the organization needed to manage a wide range of skills, geographical sectors and business constraints without losing flexibility.

To sustain a growth rate of more than 25% in 2015, the company had to consider a real-time, continuous appointment-scheduling optimization tool capable of integrating all its operational constraints. The solution needed to preserve agility, flexibility and the ability to adapt the business model.

The company turned to Nomadia to deliver the project and implemented the Nomadia Field Service round scheduling solution. The tool provides real-time management of appointment calendars and field-team movements across different geographical territories while taking each professional's skills into account.

Once an order has been placed via the call center or website, Nomadia Field Service searches for the best possible schedule to minimize travel time and distance covered. The solution enables centralized scheduling of field experts and allows schedulers to arrange appointments in any geographical sector.

Connected directly to the website, the Nomadia solution can also support online pricing based on the distance required for the appointment. Integrating the solution significantly reduces mileage and makes the customer journey more reliable.

Real-estate diagnosticians spend an average of 50% of their working hours on the road. Shorter travel times between each appointment help them arrive at customers' premises on time and improve their working conditions.

The solution reduces road risks and improves customer-service quality, supporting the company's Environment, Health and Safety Guide accreditation. The organization now has an efficient, coherent and flexible route-planning system that takes account of mobile-team workloads and their different business constraints.

Nomadia acts as a genuine partner in meeting growth challenges and maintaining agility across administrative, support and operational functions.