Customer Story · Nomadia Field Sales
General Mills goes from 6 tools to 1 and cuts visit preparation from over an hour to a few minutes with Nomadia Sales
The project told by two voices
General Mills France
General Mills France
Project origin: a split and a total reorganisation
By observing how our sales reps were working, we identified time losses at every stage of our sales methodology, which has seven steps. For example, to prepare a single visit, they had to look for information across six different tools — which could take more than an hour for just one appointment! That explained why teams were unable to hit their visit frequency targets. We then looked for not just a tool, but a solution serving a new commercial approach, whose philosophy comes down to three words.
One tool instead of six. A smooth, friction-free commercial experience.
More visits, better prepared. Sales reps focused on selling.
Visit preparation reduced from over an hour to a few minutes.
The root problem: 6 tools for a single job
General Mills' fragmented ecosystem before the project, and the unified solution after deployment:
Why Nomadia was chosen — and in just two months
Nomadia Sales was chosen because we absolutely needed a SaaS solution that met our IT management's requirements and the group's cybersecurity standards. Nomadia's ability to commit to deployment timescales and support us through change management was decisive.
Reception by the teams: the pilot that changed everything
- 7 field sales reps selected
- 1 regional manager involved
- 3 months of real-world testing
- 0 reps wanted to go back
- Total satisfaction documented and shared
- Presented by the pilots themselves
- Enthusiasm spread across the entire sales force
- All sales reps were eager to use it
- The launch turned into a genuine event
- Most structurally significant transformation in 10 years of NSD
To prepare a single visit, sales reps had to look for information across six different tools, including the CRM — which could take them more than an hour! For just one appointment!
We had set ourselves a somewhat audacious timing challenge: to obtain in two months the internal approvals we hadn't managed to secure in four years!
The structurally significant benefits of the project
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From 6 Tools to 1: Radical Simplification of the Working Environment
By replacing 6 distinct tools with Nomadia Sales, General Mills France eliminated coordination friction, data synchronisation issues and the administrative burden of managing 5 or 6 suppliers simultaneously. The working environment is now unified, coherent and maintained by a single partner.
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Visit Preparation Reduced from Over 1 Hour to a Few Minutes
This is the project's most emblematic benefit. Before Nomadia Sales, preparing a visit meant navigating 6 tools to consolidate customer information — over an hour of work before each appointment. Today, all data is available in a single screen: history, objectives, pricing conditions, promotions, shelf photos. Preparation takes a few minutes.
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GM's 7-Step Sales Methodology Finally Flowing Seamlessly
Nomadia Sales supports all 7 steps of General Mills' sales methodology — from planning to re-selling — in a coherent, uninterrupted workflow. Each step flows naturally into the next, data from one step feeds automatically into the following one, and the sales rep stays focused on their commercial role rather than managing their tools.
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Visit Frequency Targets Finally Achievable
The new commercial territory structure post-Yoplait split had set higher visit frequency targets — impossible to achieve with the old organisation and multi-tool environment. With the time freed up by Nomadia Sales, sales reps can finally honour those targets: more visits per day, better prepared, across the hypermarket, supermarket and drive-through channels.
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Unanimous, Enthusiastic Adoption: The Pilot Team That Didn't Want to Go Back
The most telling result of the deployment: none of the 7 pilot reps wanted to return to the old solution, even temporarily. And at the December 2022 annual conference, their enthusiasm was so infectious that the entire sales force was eagerly awaiting deployment — the polar opposite of the typical resistance to change seen in CRM projects.
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IT Autonomy and Independence from External Suppliers
With the old environment, every development required coordinating 5 or 6 different companies. Nomadia Sales gives General Mills real autonomy in configuration and future evolutions — the NSD can adapt the tool to its needs without depending on a chain of external suppliers.
The most structurally significant NSD project in a decade
Tools, hardware and in-store approach: General Mills changed everything simultaneously — and achieved the most structurally significant NSD transformation in 10 years.
Internal approvals secured in 2 months vs. 4 years expected. A powerful signal of the project's relevance and urgency.
0 pilot reps wanted to go back. The conference launch created a collective enthusiasm rare in CRM projects.
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The all-in-one solution that frees up your sales reps' time — like General Mills since December 2022.
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