Structuring and Adapting: Willy's Growth Strategy

29/06/2026
09:43

reading time : 2 min

Lucie Monnot

Content Marketing Manager

Willy anti-gaspi is the first French website 100% dedicated to the online sale of anti-waste products. It offers products — primarily food items — at up to 50% less than traditional retail outlets, on the site willyantigaspi.fr.

Willy anti-gaspi is today pursuing a sustainable growth strategy in a business where inventory management and logistics are central.

Clément Méry, co-founder and CEO of Willy anti-gaspi, shares his vision of growth in a company where inventory management and logistics play a crucial role. Join us in drawing inspiration from the practices and strategies that underpin their success and growth!

Willy anti-gaspi: an impact-driven intermediary

Willy anti-gaspi purchases unsold stock at reduced prices upstream in the supply chain (before traditional distributors). The company’s unique positioning allows it to reintroduce products that would otherwise have no outlet into the distribution chain and have them delivered anywhere in France.
Launched two and a half years ago, Willy anti-gaspi has already gone through several phases of development and has successfully adapted at each stage. Preparing, anticipating, and adapting processes is crucial in any business strategy. In this interview, we explore 3 dimensions on which Clément Méry and his teams rely to support their growth:
1. Combining coherent methods and objectives
2. Adopting the right tools
3. Structuring processes

Combining coherent methods and objectives

Defining objectives: customer satisfaction and eco-responsibility

“Willy anti-gaspi has set two main objectives: customer satisfaction and the role of an eco-responsible alternative.”

Having clear objectives and a vision is essential for guiding your team in the right direction. Ensure that everyone’s efforts are aligned with the overall mission for maximum effectiveness. To achieve this, choose objectives that are relevant to the business.

Choosing relevant objectives:

customer satisfaction as the top priority

“Customer satisfaction is our top priority — it’s our ‘North Star’.”

Acquiring new customers proves costly for a pure e-commerce business like Willy anti-gaspi. Retention is essential to maintaining long-term profitability. Meeting customer expectations and ensuring their satisfaction is absolutely necessary for the sustainability of the business.

Being consistent: ecological choices in every action

“To protect our parcels while staying consistent with our values, for example, we protect our packages with hamburger sheets or paper/cardboard alternatives rather than plastic packaging.”

Companies’ sincerity in their approach is a valued quality. Willy anti-gaspi ensures that its operational actions reflect its values. This translates into ecological choices. Brand identity and sincerity in the implementation of a vision prove to be commercial assets as well as an important societal statement.

Choosing to outsource certain tasks: delivery

“Willy anti-gaspi delivers throughout France, so we turned to companies whose specialty this is — companies that are experts in the field.”

Willy anti-gaspi’s teams focus on internal inventory management, which is the core of their business. This inventory is held by the company and sold exclusively online.

Delivery, on the other hand, is outsourced to carriers to guarantee optimal service and avoid logistics that would be too costly to manage at a national scale.

Carrier performance is monitored and used to track partner relationships. Willy anti-gaspi thus adopts a balanced and realistic approach: a relevant and rational outsourcing choice that enables calm, sustainable growth.

For successful outsourcing, make sure you have good visibility over partner performance.

Setting up automated monitoring allows you to detect deviations from expectations or commitments and ensure a consistent level of service.

Adopting the right tools

Not reinventing the wheel

“We relied on existing SaaS solutions rather than starting everything from scratch.”

Willy anti-gaspi uses proven solutions for each part of its business. This decision limits development time and allows the team to focus on creating value. Choosing flexible and customizable tools is key for young companies.

Analyzing needs upfront and selecting tools compatible with anticipated growth is essential. Software that is too complex or poorly suited can slow down operations instead of optimizing them.

Inventory management and cross-team tracking

“We aggregate all data in one place so that each team can make the best use of it.”

Centralizing data provides a global and consistent picture. It facilitates cross-team communication and enables decisions to be made based on reliable, up-to-date information.

Using an integrated inventory management system makes it possible to synchronize data and avoid information errors between different departments, thereby increasing responsiveness and accuracy.

Discover why and how to choose your logistics traceability tools for an optimized process
Logistics traceability: the pillar of an optimized supply chain.

Structuring processes

Clément Méry’s comments during the conversation echo an article by Richard Soparnot, professor of strategic management and corporate strategy: “The capacity to adapt can be developed.”

In this article, three dimensions are considered as axes of development for adaptability:

The contextual dimension
The processual dimension
The structuring dimension

These different aspects are reflected both in Clément Méry’s comments and in the uses of Nomadia’s tools and their purpose: structuring and facilitating the use of management and logistics tasks.

Structuring procedures and teams enables energy and resource savings that are essential for the long-term sustainability of your business. Clément Méry shares with us here the challenges faced by Willy anti-gaspi and the associated solutions.

Sharing data between teams

“Our stock varies depending on supplier products. Synchronizing data is a key development priority.”

With more than 1,300 product references, sharing information in real time between teams is essential. Data synchronization ensures smooth inventory management and minimizes errors. To maintain optimal synchronization, use collaborative tools and shared databases. Automating stock updates guarantees real-time consistency between departments.

Structuring repetitive processes

“If a task is performed two or more times, take the time to document it to make repetition easier.”

Documenting recurring tasks improves standardization and knowledge transfer. It optimizes training time and ensures a consistent level of quality.

Adopting management software helps facilitate the transfer of information between teams and optimizes workflows. The tools offered by Nomadia are designed to organize and structure management and logistics. Adopting a management system can help standardize recurring tasks.

Willy anti-gaspi: an agile development strategy built for growth

Willy anti-gaspi has succeeded in developing an agile and scalable strategy. With a discourse consistent with its management choices — anti-waste — this strategy proves sustainable and resource-efficient. The culture of the young company allows Willy anti-gaspi to adapt while maintaining quality customer service.

Rigorous management is supported by the use and development of essential management tools for communication between the various teams responsible for the website, inventory, sales, and deliveries. By structuring its processes and equipping itself with the right tools, the Willy anti-gaspi team’s ambition is realized to its full potential.

Focusing on certain tasks, outsourcing others, and using proven SaaS solutions are all strategic choices that can serve as inspiration for developing your own projects.

Willy anti-gaspi maintains a balance between adaptive innovation and operational efficiency. This agility, supported by rigorous documentation and centralized data, ensures smooth and coordinated management, thereby strengthening the foundations of its future development.

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