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Carglass pilots the development of its network and optimizes workshop-vehicle movements with Nomadia Geoconcept
With more than 25 years of experience in the vehicle-glass replacement and repair market, CARGLASS® aims to offer customers impeccable service through greater choice, flexibility and proximity. Its dynamic network strategy includes integrated centers, neighborhood centers, mobile workshops and CARGLASS®/TOTAL centers.
The development challenges of the CARGLASS® network
Diversifying and increasing the number of centers is essential to provide the best response to motorists’ needs.
Network development requires location studies, market analysis and optimized sales-sector planning.
Existing-center performance must be compared to identify and prioritize future site-opening opportunities.
Workshop-vehicle routes must account for team availability, technical constraints and customer locations.
To support its development strategy, CARGLASS® turned to Nomadia Geoconcept and deployed the SIG Sales & Marketing geomarketing solution together with the Universal Geocoder geocoding solution. These decision-support tools made it possible to conduct location studies and optimize the sales sectoring of its 350 integrated centers.
Analyze markets and territories to support informed network-development decisions.
Standardize and geocode addresses to make geographical data easier to use and analyze.
Optimize the territorial organization of integrated centers and compare network performance.
Improve understanding of the market, competition and local communication opportunities.
Over the years, Nomadia Geoconcept has helped us perfect our geomarketing strategy thanks to the performance, intuitive use and flexibility of its solutions. The geographical approach significantly enhances the analysis of market data, enabling us to make strategic decisions about the development of our sales-outlet network.
From geocoding to reporting through thematic or spatial analyses, Nomadia Geoconcept solutions make it easy to view key information about the CARGLASS® network. This supports a better understanding of the market and competition, and improves communication at both national and local levels. CARGLASS® can measure and compare the performance of existing centers, then identify and prioritize new site-opening areas to strengthen its territorial coverage.
CARGLASS® mobility challenge: optimizing workshop-vehicle routes
Apart from the quality of the relationship with Nomadia, we were particularly won over by the performance demonstrated during the pilot projects, as well as by the flexibility and ergonomics of the solution. Nomadia Field Service Management gives us a schedule management system perfectly optimized for and tailored to our constraints, such as team availability and the type of vehicle required for each callout.
From pilot projects to network-wide rollout
During the pilot projects using Nomadia Field Service Management, CARGLASS® reduced technicians’ journey time by around 10% and achieved an improvement of approximately two minutes per callout. Buoyed by this success, CARGLASS® decided to roll out the scheduling optimization tool across its entire network.
CARGLASS® key metrics
Established in 1986, CARGLASS® is France’s number-one vehicle-glass replacement and repair company. It covers the whole of France and serves more than one million customers each year.
A complementary set of solutions supports both network-development decisions and the day-to-day optimization of workshop-vehicle routes.
Discover Nomadia Field Service
Optimize mobile-team schedules, reduce travel time and improve the customer experience across your network.
Optimize your locations and routes
Our experts help you combine geomarketing, geocoding and field-service optimization to strengthen your territorial coverage.
Nomadia helps service networks improve location decisions, optimize technician routes and deliver a more responsive customer experience. Nomadia Field Service.
